Archive for June, 2011
The FBI’s version of a ShamWow ad
In all the hub-bub about the capture of infamous alleged mobster Whitey Bulger, my favorite quote was uttered by a Mullen colleague. Dustin Johnson, our resident media-creative director, told The Boston Herald that the PSA credited with leading to Whitey’s capture was the “FBI’s version of a ShamWow ad.” No doubt, you’ve seen the piece. [...]
// read moreCan this guy pick up a Lion?
Just heard that Mullen’s Planet Fitness spots Lift Things Up and Application made the prestigious Film Short List (scroll down to category A19 Entertainment & Leisure) at the Cannes Lions International Festival of Creativity. “Film Short List” is the Cannes way of saying finalists in TV advertising. Planet Fitness is up against many worthy competitors, [...]
// read moreOff to Cannes
As the global creative community descends on Cannes, a belated, but hearty congratulations to Planet Fitness for grabbing two Silver Cubes at the 90th Annual Art Directors Club Awards. PF won silver in the Broadcast Media category for the Your Planet campaign and for the Lift Things Up spot. Best of Show went to W+K [...]
// read moreYa Bruins!
Having grown-up watching Orr, Espo, Cheese and the rest of the bad-ass Bruins of the 70′s when hockey ruled Boston, it’s great to see the team and the sport back in a big way. Everywhere you go you see people wearing Lucic and Thomas shirts, spoked-wheel logos in the windows of bars with the word [...]
// read moreMullen volunteers in tornado-torn central Mass.
In the ad business, it’s impossible not to get caught up in the world of pitch decks, creative briefs and client calls – so much so that it can be easy to forget about problems outside Mullen’s HQ at 40 Broad Street. That is, until those problems hit a little too close to home. Yesterday, [...]
// read moreMullen celebrates two years at 40 Broad Street, Boston
It’s hard to believe that Mullen just had its second anniversary at 40 Broad Street, Boston. We may be just 30 miles from our ancestral North Shore home of nearly 30 years, but in terms of energy, openness, integration and “unboundness,” we might as well be on another planet. Our Wenham offices were beautiful, dignified [...]
// read more5 things about PR that haven’t changed in the last 12 years
We spend a lot of time talking about how the world of media has changed as we move toward a more mobile, plugged-in way of living. But in spite of everything that’s changed since I started at Mullen PR in 1999, some things haven’t changed a bit. Here are five for which I’d love to [...]
// read more
