Archive for May, 2011
The Upfronts: Why social media is television’s new BFF
The ritual repeats itself: the May Broadcast Upfronts in New York were last week. With a magnetic mecca of glamor, haloed by torrential showers and pollen, jostling with obsequious celebrities pitching their shows while being force-fed a seemingly endless conveyor belt of miniscule hors d’oeuvres, the Upfronts were served alongside a hearty dose of self-congratulations [...]
// read moreWhy Ditto isn’t just another repeat
“Disruptive services always have three elements in common. They are always simpler, more fun and more useful.” Thus, Jyri Engestrom began his presentation to the recent Where 2.0 community. Engestrom is betting that his new SoLoMo application, Ditto, fulfills all three of those qualities. His presentation piqued my curiosity, so I decided to follow up [...]
// read moreFive qualities to demand when hiring a social media professional
editor’s note: first published on creativity|emerging media How do you hire for excellence today in a space that seems to change overnight? As agencies and brands alike continue their mad rush to hire social media savvy talent it can be difficult just to get the right people on both sides of an interview. To add [...]
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