Mullen’s Chief Digital Officers Perry Fair and Mauro Cavalletti

Mauro Cavalletti and Perry Fair

As Mullen’s Chief Creative Officer Mark Wenneker tells the story, it was an “awkward Skype call” that led to the hiring of Co-Chief Digital Officers Perry Fair and Mauro Cavalletti. “Originally I was looking for one person for this job. I liked them both so much I put together the Skype meeting with both to see If they had chemistry. Turned out they did. In fact, they knew each other and had been considered as a team not once, but twice. We all figured that the third time was a charm. There is so much talent between them. It’s going to be fun reinventing our digital landscape and building things together.”

Fair, who is the author of the iconic line “Don’t just watch TV, DirecTV,” has created highly acclaimed digital, social, mobile, video game and broadcast creative for DirecTV, as well as for Nissan, Gatorade, E-Trade and The NFL. At Grey NYC, he was the top digital creative executive and was responsible for helping the agency win digital agency-of-record assignments from Ketel One and Hess. Fair’s previous agency credits include TBWA\Chiat\Day, where he was creative director; The True Agency; and Element79 in Chicago. At Chiat\Day, he launched the Nissan Z with original content created for EA Sports’ Need for Speed Undercover.

Cavalletti launched R/GA San Francisco in 2008 with a small group of people and grew this office of the “Digital Agency of the Decade” into a thriving, full-scale operation. Cavalletti has more than 15 years’ experience in digital media and concept development at R/GA, as well as at two other highly renowned digital shops – AKQA and Organic.  His client credits include decorated work for Target, IBM, HP, Nike, DirecTV and Mitsubishi. In addition to his digital creative portfolio, Cavalletti has a background in video & film production, product design and architecture.

“It’s a great time at Mullen: exciting clients hungry for inventive ideas, a talented team growing at a very fast pace, and a strong drive to innovation,” said Cavalletti. “There is momentum, and I am glad to be part of it. Perry and I have a desirable mission for any creative – take a team that is doing great work and help in moving it further. This will be a lot fun.”

“Why Mullen?” asked Fair. “Mullen is a great story of agency re-invention and integration. It has a great roster of clients and we’re going to have fun working together to continue their story and take it to new and interesting places.”