Archive for March, 2011
Appealing to the blogger ego
Everybody has an ego, and it’s the marketer’s job to appeal to it. When the blogger universe exploded, marketers beheld a population of influencers somewhere between everyday folks and professional journalists, but with serious word-of-mouth marketing power. So they met the blogger ego. As someone who’s been a journalist and a blogger receiving hundreds of [...]
// read moreLife outside 40 Broad – Mullen’s home run king
We’ve got our ringer. Now we just need a softball team. Bill Knight can usually be found plugging away at the layout of the JAMRS Futures magazine, or trying to get the glint of light shimmering off of an ESCORT radar detector just right. But Bill knows that the phone could ring at any moment. [...]
// read moreMullen names Kristen Cavallo Chief Strategy Officer
Mullen today announced that Kristen Cavallo will join the agency as Chief Strategy Officer, a key leadership role in guiding the company’s Brand Planning and Performance Strategy Group. Cavallo will be a member of Mullen’s Boston office Executive Committee, which establishes strategic vision, growth planning and company operations. Cavallo comes to Mullen from The Martin Agency, where she was [...]
// read moreSXSWi: Let’s get engaged!
This year’s South by Southwest Interactive Festival started off tragically with the news of the Japan disaster casting a shadow over the otherwise jubilant festivities. But by the time SXSWi was over, the crowd-funding was in full swing, and all of the ubiquitous “dudes with beards and glasses” were heading to the airport to be [...]
// read moreTransformation 2011: What you may not have heard from the 4A’s Conference
Change and talent: two big themes at the 4A’s (formerly known as the American Association of Advertising Agencies) annual conference last week. 4A’s President Nancy Hill opened the conference with a note of optimism: ”Our industry is back….Our industry didn’t die. Some might have once said that we were on life support. But we’re revived. [...]
// read moreThank you for writing the Thank You Economy.
As REM once said: “It’s the end of the world as we know it and I feel fine.” If anyone reading this hasn’t realized that everything has changed, maybe Gary Vaynerchuk’s new book The Thank You Economy will help smack some sense into you. At the very least, it will make the new world a [...]
// read moreBarcelona Global Mobile Conference – 3 key take-aways
It was a record breaking year, with 65,000 people from 200 countries descending upon Fira de Barcelona for the GSMA Mobile World Conference. Speakers included Microsoft’s Steve Ballmer, Google’s Eric Schmidt and Twitter’s Dick Costolo. Attendees caught a sneak peek at new phones, tablets, technologies, applications and more. Here are 3 key trends every marketer [...]
// read moreNew work for FAGE is nothing short of “plain extraordinary”
Today, we break our inaugural work for FAGE Total Greek Yogurt on national television. The mouthwatering 45-second commercial titled “Plain,” takes us on a poetic journey from “plainly plain” to “plain extraordinary”— the latter of which will become the brand’s new positioning line to reflect the delicious properties of the product itself. Through a seamless [...]
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