Archive for February, 2011
Staying ahead
I thought I’d share a presentation I recently made at a management offsite. One of the characteristics we believe defines Mullen is a willingness to constantly embrace change. And despite some of our successes over the last year – making the AdAge A-list, being named among the most innovative marketing companies by Fast Company – [...]
// read moreMullen makes Fast Company list of Most Innovative Companies
Cool news - Mullen has been named one of Fast Company’s Most Innovative Companies in Advertising & Marketing.The news broke in the March special issue on “The World’s 50 Most Innovative Companies.” In addition to the Big 50 (which included Apple, Facebook, Twitter and Netflix) Fast Company published industry specific lists for the following sectors: [...]
// read moreTelevision 2.0: It’s Not Your Father’s CRT
We’ve all seen the latest work from Goodby Silverstein showcasing Logitech’s partnership with Google in “Kevin Bacon,” a commercial featuring the namesake actor and his greatest fan, Ivan Cobenk. The spot positions Google TV as the preeminent way to indulge in everything Kevin Bacon and asks viewers to ponder an intriguing question: can watching too [...]
// read moreChrysler wins BrandBowl2011- best advertiser on the Super Bowl telecast according to Twitter users
According to the 300,000+ tweets monitored by BrandBowl2011, Chrysler was the most effective brand to advertise on the Super Bowl telecast on the FOX Network this year. Cars.com was the least effective Super Bowl advertiser, according to the results (which were compiled immediately upon the game’s conclusion). Chrysler won with a powerful two-minute long [...]
// read moreBrandBowl2011 is live – join the conversation
Get your adjectives ready: Brilliant, Genius, Hysterical. Or if you prefer: Lame, Boring, Derivative, WTF. BrandBowl is back. Time to think about Super Bowl TV ads. For even in the age of social media, conversation, user participation and engagement, we still like a good TV commercial. And what better time and place to watch them [...]
// read moreThe Super Bowl spot only the military will see
Just as the pen is mightier than the sword, your vote will always carry greater strength than any gun. Here’s a spot Mullen created for the Federal Voting Assistance Program to remind American servicemembers to send their votes home where they belong. “This is my weapon. There are many like it, but this one is [...]
// read moreSuper Bowl XLV: What a difference a year makes
In late December 2009, Mullen was presented with an opportunity to buy one of five remaining national spots for the Super Bowl airing just seven weeks later. The pricing was favorable and the placement opportunities were quite good. We ended up passing for various reasons, and CBS continued the daunting task of trying to sell [...]
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