Archive for December, 2010
Driving is believing: launching the Chevrolet Volt
While sitting in a rear passenger seat of the new Chevy Volt, as the car careened through the streets and avenues of New York at top speeds on Marathon Sunday, I could tell from the whites of my knuckles that the Volt is an amazing piece of machinery, and that this was like no other [...]
// read moreLife outside 40 Broad – creative muscle
When Rodney Raftery leaves his pristine, white desk at Mullen, he heads straight to the dark confines of a black box theater in Cambridge where he’ll be rehearsing for the next three hours. He won’t get home until close to midnight and he’ll be lucky if he has time to grab a granola bar for [...]
// read moreMaking love – The Lobstar
Over the past 17 years I’ve made lots of things. Paintings, drawings, websites, book-covers, ad campaigns, logos, identities, lots of stuff that I cared about. My biggest concern has been to make work that I’m proud of and love. But, I think I may have missed one important thing. Do other people love it? This [...]
// read moreCreative Media Awards – Olympus wins
Olympus and mediahub from Mullen won top prize for Best Use of New/Emerging/Experimental Media at the MediaPost Creative Media Awards in NYC last night. We won for the Look what you can do campaign which included augmented reality product demos (see video below), iPad advertising in Wired’s first app and a heavy dose of social [...]
// read moreRespect the jersey
Here’s the latest in the Bruins Hockey Rules series from Mullen. See if you can spot the all-time Bruins tough guy making a cameo in this one.
// read moreHuman branding gone too far?
As clutter continues to grow and advertisers search for more personal ways to interact with consumers, the ultimate individual branding experience is the Holy Grail. As Rob Dyrdek’s recent stunt or tattoo (awaiting proper confirmation) shows, we may have finally found the grail, and it’s not what we expected. Rob Dyrdek, having launched from skateboarder [...]
// read moreAre you testing before Advanced TV has scale?
It seems many marketers are waiting for the day when Advanced TV gains some national scale and becomes a real marketing opportunity. The truth is that the opportunity already exists, but it’s happening at the local level. Although the major MSOs have formed Project Canoe in an effort to nationalize these local capabilities, the reality [...]
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