Archive for November, 2010
10 Takeaways from the MMA’s Mobile Marketing Forum
So you didn’t make it to the Mobile Marketing Association’s Mobile Marketing Forum in Beverly Hills, CA last week. Fortunately, I’ve summarized the 10 hour event in 10 key takeaways (on the 6 hour flight back to Boston). 1. Jamie Foxx is cool. The conference began with a keynote via Skype from Jamie Foxx. I’m [...]
// read moreMITX awards and the “digital” agency
(first published on Creativity Unbound) Last night MITX put on its annual award show ceremony, celebrating the best digital and interactive work in New England. It’s always fun to be there as the show attracts everyone from ad agencies to digital shops, production companies, start-ups, VCs and social media agencies. Boston has a big, healthy [...]
// read moreNew chiefs @Mullen
A changing of the guard at Mullen today. Mark Wenneker is moving from Executive Creative Director to Chief Creative Officer. Edward Boches, who had been CCO for the past 11 years, is moving into the new role of Chief Innovation Officer. Here’s a quote from the big chief, our president and CEO Joe Grimaldi, explaining [...]
// read moreThe future of advertising – Fast Co’s take
Good read posted on Fast Company today (it will be in print edition on 11/30) regarding The Future of Advertising – Mayhem on Madison Avenue. Writer Danielle Sacks, famous for her profiles of Crispin’s Alex Bogusky, interviewed nearly 100 “Mad People” for the story and offers a thorough and thought-provoking analysis of where the business [...]
// read moreMullen wins FAGE Yogurt
Mullen has added another passion brand to the roster. FAGE, the fast-growing Greek yogurt brand, has named Mullen as its new U.S. agency-of-record. Joe Grimaldi, Mullen’s president and CEO, had this to say about the win: FAGE is a fantastic global brand built on amazing products that people love once they try them; and the [...]
// read moreTransforming a report into actionable intelligence
Your dashboard is beautiful! It has impressive charts and graphs. Your client loves it! Over time though, you find that it isn’t providing enough insight to improve marketing performance. How do you use your report to create a prescription for action? The following suggestions will help. Segment your data for deeper understanding. Site visitors come [...]
// read moreR2: A space traveler and Twitter enthusiast
On July 20, 1969, the U.S. put the first humans on the moon, which happens to be exactly 15 years prior to my birthday. And, while I share my birthday with such a landmark day, I’ve never really cared too much about aeronautics, space travel or robotics. And, I don’t think I’m alone in this [...]
// read moreQR codes, another take
I’m assuming part of the reason you even bothered to read this post is because the obscure, colorless 2D code to the left, also known as a QR Code, piqued your interest. Maybe you’ve seen them before but never activated one, maybe you’ve never seen one, or maybe you’re in advertising and you think they’re [...]
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