Archive for October, 2010
Write a new Bruins Hockey Rule
Hey the Boston Bruins are off to a hot start: 4-2 in their first six games. And the Bear is out of hibernation hitting the sports bars around the TD Garden and enforcing the rules for the 2010-2011 season. In search of new material, the Bruins are inviting the fans to bring the funny. Write [...]
// read moreNever confuse [ad geeks] with the consumer
“Never confuse yourself with the consumer.” It’s a simple enough statement for those submersed in the ad world. However, do marketing professionals abide by this six word commandment? As the recent Gap logo hoopla has shown, retail industry professionals may be too easily swayed by the immediate criticism of ad critics, bloggers, and tweets. In [...]
// read moreYOU ABOVE ALL – Mullen’s first for JetBlue
Mullen’s first work for JetBlue has hit the web and the streets. The You Above All campaign broke today with a take-over on YouTube and the launch of a JetBlue branded channel housing a series of Ground Rules videos. The out-of-home media is appearing in key JetBlue markets nationwide, including Boston where they have become [...]
// read more“Pow…Boom!..Bang, Bang, Bang…”
No, these are not the words from some action hero coming to save the day. These are the words of Jerome, who was recently featured in one of Mullen’s new Planet Fitness TV spots. If you’ve never heard of Planet Fitness, you will soon. As creative can truly be a business multiplier for brands, Mullen [...]
// read more3 reasons why mobile doesn’t matter
Hyperbole is a useful tactic in this attention-starved miasma we call the Web. We face a world of fence-sitting readers who have no interest in moving unless yanked by a strong statement. You’re standing up now. You’re ready to toss horrid monikers in my general direction such that even a young child would grimace. Nincompoop? [...]
// read moreI lift things up and put them down
You know you’ve got a hit, when the parody videos start cropping-up and the school kids are heard saying “I lift things up and put them down.” This is the third in Mullen’s TV series for Planet Fitness. Creative Credits are below. Creative Credits Client: Planet Fitness Spot name: Lift Things Up Agency: Mullen (Boston, [...]
// read moreProtected: Advertising Age – Agency A-List – Mullen submission
There is no excerpt because this is a protected post.
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