Give the Suit Off Your Back!

Street teams promote the Men's Wearhouse National Suit Drive in Times Square Aug. 31

Only in New York City would a group of shirtless, pantless men walking the streets be considered commonplace.

Men's Wearhouse street teams promoting the National Suit Drive outside the CBS Early Show

Still, the street teams you see here garnered a great deal of attention in the Big Apple (including a spot on the CBS Early Show), and in the other four cities where Mullen coordinated a guerilla marketing and public relations campaign for the Men’s Wearhouse National Suit Drive.

In New York, Chicago, Los Angeles, San Francisco and Washington, D.C., teams of men – wearing only dress shoes, socks and ties – held signs encouraging any passerby to “Give the Suit Off Your Back.” The promotion kicked off the third annual National Suit Drive Aug. 31, which Men’s Wearhouse boasts is the largest suit collection in the country.

Throughout September, the more than 1,000 Men’s Wearhouse locations will accept men’s and women’s gently used professional attire that they will donate to more than 200 regional charities throughout the United States.

The drive aims to help those struggling to reenter the workforce by suiting them up with a great suit for his or her next interview. Men’s Wearhouse hopes to collect more than 100,000 items in the month-long effort and there are just nine days left to donate.

To give the suit off your back, visit the nearest Men’s Wearhouse location. For your generosity, Men’s Wearhouse will give you a tax receipt and a 25 percent off coupon for your next purchase (restrictions apply). And for every suit that’s collected, the company will donate a dress shirt to the cause.

At Mullen’s Winston-Salem office, employees are holding their own collection of business attire – but luckily for all of us, nobody has taken the “Give the Suit Off Your Back” call-to-action literally … yet.