mediahub, Mullen, Technology //
Driving downloads
Brenna Hanly, Mobile Catalyst
It’s been a little over a week since mediahub from Mullen officially launched a new dedicated mobile practice and now we’re starting to roll-out content from the group. Mobile Catalyst Brenna Hanly has a story posted on Mobile Marketer with guidance on how to maximize mobile app downloads. Please have a look and let us know your thoughts. Thanks to Mickey Alam Khan at Mobile Marketer for being such a strong advocate for the mobile channel.
Also, please have a look at Kunur Patel’s story in Ad Age today about how various agencies are working on where to locate mobile in their organizational structures. The question is whether to orient mobile with media, creative or both? We prefer the latter approach.
