Men’s Wearhouse – “a place men belong”

All you men out there have probably noticed a guy on TV recently stumbling into a stake-out and a battle scene and seeming slightly disoriented. Well, it turns out he’s exactly where he belongs – at Men’s Wearhouse in the first creative from Mullen’s North Carolina office since the giant national retailer named us their agency-of-record a few months ago.

The campaign was inspired by the fact that there are places men really feel like they belong. Many of these places have been captured on film, on TV or in great sports moments. The work shows men walking into the middle of dramatic cinematic moments and asking the characters, “Is this Men’s Wearhouse?” The characters nonchalantly direct them to the nearest store, recounting their own stories and great experiences at Men’s Wearhouse.

Jason Black, the ECD of our North Carolina office, got to sample the Men’s Wearhouse store experience firsthand, which helped inspire the new work.

“Most of us knew that Men’s Wearhouse has great prices, but we were impressed by how truly unique the shopping experience is,”  Black said. “We wanted to tell that story, which is why the campaign focuses on those special attributes: the on-site tailor, wide selection of styles and colors and top designers.”

You can read more about the campaign in The New York Times.