Archive for June, 2010
Gaming: The Motion Revolution
At the recent E3 Conference in L.A., both Microsoft and Sony spent two days previewing their respective motion-controlled systems: Kinect and Move. While Kinect seems to focus more on the user experience and software, Move concentrates primarily on the game titles. A deeper analysis proves each has its own unique market position: Microsoft Kinect: Available [...]
// read moreHighlights from The EDGE
Before June 24th, I was proud of the agency where I work — now I can also say I’m proud of the town I work in. Because on June 24th, I — along with a few others from Mullen — was fortunate enough to be in attendance at The EDGE Conference: Branded In Boston. For [...]
// read moreThe Creators Project: The brilliant madness of Intel
That Internet stuff, multiculturalism and globalization are changing the world is well documented. And, on this blog and elsewhere, we’ve all read the complaints (actually fears might be a better word for it) that agencies and clients are not reacting quickly enough to positively leverage the changes within marketing. With that thought in mind, allow [...]
// read moreHere she is – Miss America 2010 @ Mullen’s NC office
Yes, that’s right. You read that headline correctly and must be wondering what the unlikely pair hooked up for. And as much as we would love to share the scoop of this clandestine meeting, we can’t – at least not yet. Miss America 2010, Caressa Cameron, recently graced the Mullen offices in Winston-Salem. The outgoing, [...]
// read moreMen’s Wearhouse – “a place men belong”
All you men out there have probably noticed a guy on TV recently stumbling into a stake-out and a battle scene and seeming slightly disoriented. Well, it turns out he’s exactly where he belongs – at Men’s Wearhouse in the first creative from Mullen’s North Carolina office since the giant national retailer named us their [...]
// read moreAre you up to speed on mobile?
With the surfeit of mobile news over the past two weeks it seemed appropriate to write a quick piece on some of the key dynamics that continue to propel this platform to the forefront of the marketing psyche. The perfect way to illuminate the importance of this new medium was when Apple passed Microsoft a [...]
// read moreEverything is beautiful – Mullen wins Alberto-Culver’s TRESemme
In case you haven’t seen the Adweek or Ad Age articles, wanted to share the great news that Mullen’s North Carolina office has won Alberto-Culver’s TRESemme business. We’ll let the trade press stories speak for themselves, but we’re proud of the win and all the hard work that went into the pitch process. It’s been [...]
// read moreTakeaways from the Network Upfronts
Let the buying begin. Ad Age reports that the first Upfront deals are breaking. As expected it’s going to be fast and furious. The Upfront presentations were noticeably streamlined with ABC, CBS & Turner all laying claiming to #1 status. Happily, the Networks showed they were willing to spend in pursuit of quality programming. In [...]
// read moreOlympus – Look what you can do
Challenge Working with the Olympus team, Mullen’s Media, Creative and PR/Social Influence groups joined forces to conceptualize a highly integrated launch for the mass-market Olympus PEN E-PL1. We started with great assets—the PEN’s large social following of knowledgeable advocates and an ingenious product with digital SLR functionality, point & shoot simplicity and HD video capture [...]
// read moreTimberland PRO – Stay on your feet
Challenge Timberland PRO was introducing an innovative new Anti-Fatigue technology into the heavy-duty industrial footwear category. The challenge was that many of our target consumers (industrial workers between the ages of 25 and 45) were Wolverine, RedWing or Rocky work boot consumers with established brand loyalties. With that significant hurdle in mind, the campaign was [...]
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