JetBlue selects Mullen as creative and media agency-of-record

During the pitch, Mullen's Liz Osaki, Kit Krugman and Jess Pearson played role of JetBlue crew-members as we turned our reception area into an airport gate.

Great news to share this morning. JetBlue Airways has selected Mullen as its creative and media agency-of-record following a review. Advertising Age has a complete story on the review. Adweek and BBJ have also covered.

In a press release that was issued this morning, JetBlue’s senior vice president of marketing and commercial strategy Marty St. George said,  “After a rigorous search process we are excited to appoint Mullen as our agency of record. Not only does Mullen have a strong record of success supporting brands such as Zappos and Panera Bread, they are an outstanding cultural fit for JetBlue. We are particularly impressed by their retail focus and their strong track record at creating truly integrated marketing platforms. We believe they will deliver a unique and fresh perspective that will enhance the vitality of our brand.”

Mullen managing partner and director of account service Alex Leikikh, who led the agency pitch team, commented, “As an agency we always want to work with brands that are true innovators and JetBlue is just that sort of company.  Over the course of ten years, JetBlue has re-defined flying by keenly focusing on the customer experience. We’re genuinely proud to be partnering with JetBlue to advance this outstanding brand.”

JetBlue is a brand with great momentum as you can see in this Q&A the Boston Globe published with their CEO on Sunday. Mullen is excited to help JetBlue with its continued growth here in our hometown and nationwide.

Mark Wenneker, executive creative director at Mullen, added, “There’s already a tremendous amount of goodwill out there for the JetBlue brand. They’re a special company with a real sense of purpose and we look forward to building upon that equity.”