Archive for May, 2010
Dear CMO – suggestions for navigating the turnaround
Dear CMO, You have weathered the economic storm. You were probably caught flat-footed by the recession, but now you sense the light at the end of the tunnel. Business and consumer confidence indices are improving although the US unemployment rate is still high. There is optimism in the air. You have cleared deadwood within your [...]
// read moreAugment your reality – a new way to demo a digital camera
Olympus is demonstrating that seeing is believing in a new integrated multimedia campaign developed with Mullen to promote the PEN E-PL1 camera. The camera, a hybrid of digital SLR image quality, High-Definition video, and point-and-shoot simplicity, both shoots and stars in television, print and online advertising, social media, and can be demoed via an augmented reality 3D experience launched today.
// read moreWhat a pitch – reflections on the 4A’s Institute
A group of 35 Boston ad agency “rising-stars” just wrapped-up a grueling 14-week course called the 4A’s Institute for Advanced Advertising Studies. Those familiar with the IAAS know it’s a fantastic talent development program for young ad-folk. For those of us who’ve lived it, the Institute is more than educational… it’s transformative. We learned about [...]
// read moreDate night – congrats to the One Show winners
Quick congrats to all the winners at the One Show last night. Here at Mullen we’re proud because the Boston Bruins Date spot picked-up the lone pencil in the TV under $80K category. Now speaking of the Bruins, they’ve got a job to do tonight. Looks like we pissed-off the Flyers with that nasty billboard [...]
// read morePandora – it’s a music provider, not a media channel
As “media professionals,” it is tempting to look at a platform and want to categorize it. Is it digital? Is it mobile? Is it TV? How should it be bucketed? This makes our jobs easier and less complicated. Yet, in today’s environment, these conventional labels are becoming obsolete. A perfect illustration of this conundrum is [...]
// read moreROFLcon II: Internet culture and marketing collide
It was a gorgeous weekend in Boston, so I did what any self-respecting web professional would do – spent two days inside surrounded by my pasty colleagues at ROFLcon II, the Internet culture conference dedicated to understanding how and why memes work. I wasn’t alone. 900 people had the same idea and, as we descended [...]
// read moreJetBlue selects Mullen as creative and media agency-of-record
Great news to share this morning. JetBlue Airways has selected Mullen as its creative and media agency-of-record following a review. Advertising Age has a complete story on the review. Adweek and BBJ have also covered. In a press release that was issued this morning, JetBlue’s senior vice president of marketing and commercial strategy Marty St. [...]
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