Archive for April, 2010
Marketing on the the iPad – an advertisers guide
Brands including Chase, Armani Exchange, GAP, Fidelity, Degree for Men, Buick Lacrosse, Coca-Cola, Lexus and Gillette have already taken advantage of the buzz and unique properties of the iPad (GAP is one of the first brands to build an iPad specific application). But, there are important factors to bear in mind before you as a [...]
// read moreFacebook changes the game
At the F8 Developer Conference this week, Facebook didn’t just announce a few updates, they shared how their forward-thinking vision has come to life and forever changed the way people will share and become aware of information on the web. In essence it’s all about connections. Facebook started this movement when they introduced the “like” [...]
// read moreiPad – the good, the bad and the yet to be determined
The iPad came out April 3, 2010 (18 days ago). Mark that day on your calendars folks – for some it might become a day of observation. All kidding aside, in less than three weeks Apple sold more than 500,000 units (43% to consumers who already own an iPhone), making this one of the biggest [...]
// read moreTwitter’s new ad model
When are they going to make money? How can their valuation be so high? Remember MySpace and Second Life? Or even AOL? Platforms that were flying high and then hit a virtual ceiling. Well it appears Twitter may finally have an answer. Or at least a first step. The fast growing micro-blogging service – from [...]
// read moreI’m not emotionally ready
Here’s the latest TV spot from Zappos where real-life customer service team member Michael helps a distressed customer manage her emotions. They are so nice at Zappos. Ironically, Fast Company reports that Zappos’ best customers are the ones who return the most merchandise. Just goes to show the power of great customer service. If you’d [...]
// read moreFoursquare breaking out of the “nerd ghetto.”
This post is pathetically late by social media standards, but wanted to give you our take on the foursquare presentation that the Ad Club put together this past Monday. Dennis Crowley, one of the co-founders of the geo-based social networking platform, spoke to a crowd of 160 people at Microsoft’s Nerd Center in Cambridge. Crowley [...]
// read moreZappos – Happy People Making People Happy
Challenge Zappos is an amazing success story, growing sales in the retail footwear category from $1M to $1B in 10 years. Simply put, Zappos is a customer service company that just happens to sell shoes. The entire company is built on a unique culture of delivering WOW through customer service. After 10 years of hockey-stick [...]
// read moreIs vulnerability good for brands?
Vulnerability is typically not something a brand wants to admit or address, which is why the recent Domino’s ad campaign is not just surprising, but effective and refreshing. Domino’s business has been struggling in the past few years while brands like Papa John’s have emerged as category leaders. Historically, Domino’s relied on fast delivery as [...]
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