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The Making of the Zappets

Posted by Mullen on 03/11/10
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We thought some of you might to like to see how Mullen and Special Guest created the new ad campaign for Zappos.  Director Aaron Duffy put together a documentary film that takes you behind the scenes as the “Zappets” were brought to life.

There is one Zappos TV spot in the market so far. Many more creative pieces to follow. Thanks, as always, to the awesome customer service team at Zappos for the inspiration.

  • joshdance

    I like it. Amazing to see the creative process behind the scenes. I didn't even realized the eyes were CG until I saw this.

  • outtolunch100

    Amazing…Cool Work !
    Who thinks of all those details….?! I better stick with building roads, bridges & tunnels…

  • http://www.welikeitraw.com/ Dhrumil

    One of the dopest campaigns I've ever seen. Well done!

  • http://www.ghostlabds.com/ Rondal

    Such an inspiring look behind the scenes! Thanks for sharing this process with us, it really helps motivate those of us who aspire to achieve the same level of quality in our own campaigns.

  • http://www.allweekwalls.com/faq.html manhattan pressurized walls

    I hadn't seen this at all. And I am equally excited. OMG!!!! oh love the footage but loved the advertisement before. Nice footage anyway.

  • http://www.allweekwalls.com/faq.html manhattan pressurized walls

    I hadn't seen this at all. And I am equally excited. OMG!!!! oh love the footage but loved the advertisement before. Nice footage anyway.

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