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The Making of the Zappets
We thought some of you might to like to see how Mullen and Special Guest created the new ad campaign for Zappos. Director Aaron Duffy put together a documentary film that takes you behind the scenes as the “Zappets” were brought to life.
There is one Zappos TV spot in the market so far. Many more creative pieces to follow. Thanks, as always, to the awesome customer service team at Zappos for the inspiration.
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I like it. Amazing to see the creative process behind the scenes. I didn't even realized the eyes were CG until I saw this.
Amazing…Cool Work !
Who thinks of all those details….?! I better stick with building roads, bridges & tunnels…
One of the dopest campaigns I've ever seen. Well done!
Such an inspiring look behind the scenes! Thanks for sharing this process with us, it really helps motivate those of us who aspire to achieve the same level of quality in our own campaigns.
I hadn't seen this at all. And I am equally excited. OMG!!!! oh love the footage but loved the advertisement before. Nice footage anyway.
I hadn't seen this at all. And I am equally excited. OMG!!!! oh love the footage but loved the advertisement before. Nice footage anyway.