Archive for March, 2010
Feeling lucky – Mullen wins Foxwoods
Happy to announce officially today that Mullen is the new agency-of-record for Foxwoods Resort Casino. The news was first reported this morning in the Boston Business Journal and on ADWEEK. Mullen originally got engaged with Foxwoods to create the world’s first branded resort casino iPhone app late last year. Simultaneously Foxwoods launched an agency review [...]
// read moreThat’s a nice deep fryer
Giovanna, a very real customer service representative from Zappos, stars in Mullen’s latest spot for the beloved online retailer. This is the second of three :30′s in the Zappos campaign. Another spot called Jesse broke last week. The reviews so far are good. Please let us know what you think.
// read moreNever leave a Boston Bruins game early – could be painful
While the Boston Bruins are not in first place, they may be playoff bound and there are still rules that need to be followed. And enforced. So back for a fourth installment of the Bruins Hockey Rules campaign is the Bruins Bear. And he’s angrier than usual.
// read moreThe 3D Craze…is it here for good?
When one of my favorite pastimes is morphing, I take note. I’m specifically talking about the 3D craze. 3D movies have been around since the 1950s, but newer technology and advanced special effects are helping 3D movies become more mainstream. With movies making billions like Avatar (making $2.5B worldwide) and Alice in Wonderland (making $116M [...]
// read moreAre you a Transformer?
I spent the majority of last week in San Francisco at the annual 4A’s leadership conference dubbed Transformation2010. As a self-styled transformative thinker, I was questioning the value or if the 3,000 mile journey would be time well spent. I’m pleased to report that it was beneficial and I wholeheartedly agree with Tom Carroll (CEO [...]
// read moreThe Making of the Zappets
We thought some of you might to like to see how Mullen and Special Guest created the new ad campaign for Zappos. Director Aaron Duffy put together a documentary film that takes you behind the scenes as the “Zappets” were brought to life. There is one Zappos TV spot in the market so far. Many [...]
// read moreFirst Zappos spot breaks
The first TV spot in the new Zappos campaign from Mullen has launched. The spot is based on an actual call with a Zappos customer service representative – yes, that’s a real Zappos employee named Tom on the line doling out the happiness. We’ll keep sharing new creative from the campaign as it breaks. There’s [...]
// read moreThe Zappets are coming
Mullen’s first creative for Zappos breaks next week.The work will be posted here as it goes live; however, the pre-launch begins today with this New York Times column from Stuart Elliott. Please have a read. This work was inspired by the amazingly unique culture and genuinely happy customer service we discovered at Zappos when pitching [...]
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