The ultimate Twitter/SuperBowl experience, brought to you by Mullen and Radian6

Best spots on the Superbowl? Twitter will decide.

Let’s face it, if you’re in advertising you watch the Super Bowl primarily for the ads. In fact that’s why a lot of people watch the game. And what’s better than watching the ads?  That’s right. Talking about them. Playing armchair critic. Comparing your opinions to those of the millions of other eager ad analysts out there.  Well, if that’s your idea of a great Super Bowl experience, you’re in luck.

You may remember last year’s popular Trash Talk from Section Twitter. Well BrandBowl2010 takes it up a few notches with the help of our project partner Radian6.  Think Tweetchat on steroids.

Log on this Sunday (earlier in the week if you’re really a fanatic) and you can do all of the following:

• Tweet directly from the page so you can praise or criticize the ads

• Follow the tweets of everyone else who is using the hashtag #brandbowl

• View a composite ranking of the brands (not the individual ads) running on the game within minutes after they air

• Get a breakout of the volume of chatter as well as sentiment for each brand

• Explore word clouds to show you what people are saying

This should be a pretty robust experience, telling you what brands are getting the most buzz, what people are saying, and how they stack up against each other.  No need to wait for USA Today’s poll on Monday; we’ll have it in real time.  We’ll also have a full report here on Monday morning.

If you have a Twitter account, you’re all set.  Just go to the site, log in and you’re good to go.  If you don’t have an account, simply go to Twitter and sign up.  It’s easy.  Note you don’t have to have an account to enjoy Brandbowl2010 You won’t be able to tweet without an account, but you can still see the stream of conversation and access the analytics.

We hope you’ll join us and also feel free to pass this email on to, friends, family and followers.