Comments on: Forrester debuts its findings on “The Future of Advertising Agencies” http://www.mullen.com/2010/02/forrester-debuts-its-findings-on-%e2%80%9cthe-future-of-advertising-agencies%e2%80%9d/ The latest info from Mullen Advertising Thu, 02 Feb 2012 10:21:00 +0000 hourly 1 http://wordpress.org/?v= By: Mark Delfeld http://www.mullen.com/2010/02/forrester-debuts-its-findings-on-%e2%80%9cthe-future-of-advertising-agencies%e2%80%9d/comment-page-1/#comment-714 Mark Delfeld Fri, 07 May 2010 19:03:27 +0000 http://www.mullen.com/?p=4005#comment-714 Edward,<br>First of all, thank you for your excellent presentation at the Social Media Breakfast yesterday.<br><br>I noted that in the post above that you you say "Successful agencies of the future will…Build campaigns PLUS platforms, not messages". How do you resolve that with Larry Weber's quote “Brands need to build experiences, not produce campaigns.”<br><br>How do you resolve that? Does the word "campaign" need redefining? Thanks, Mark Edward,
First of all, thank you for your excellent presentation at the Social Media Breakfast yesterday.

I noted that in the post above that you you say “Successful agencies of the future will…Build campaigns PLUS platforms, not messages”. How do you resolve that with Larry Weber's quote “Brands need to build experiences, not produce campaigns.”

How do you resolve that? Does the word “campaign” need redefining? Thanks, Mark

]]> By: Mark Delfeld http://www.mullen.com/2010/02/forrester-debuts-its-findings-on-%e2%80%9cthe-future-of-advertising-agencies%e2%80%9d/comment-page-1/#comment-613 Mark Delfeld Fri, 07 May 2010 15:03:27 +0000 http://www.mullen.com/?p=4005#comment-613 Edward,<br>First of all, thank you for your excellent presentation at the Social Media Breakfast yesterday.<br><br>I noted that in the post above that you you say "Successful agencies of the future will…Build campaigns PLUS platforms, not messages". How do you resolve that with Larry Weber's quote “Brands need to build experiences, not produce campaigns.”<br><br>How do you resolve that? Does the word "campaign" need redefining? Thanks, Mark Edward,
First of all, thank you for your excellent presentation at the Social Media Breakfast yesterday.

I noted that in the post above that you you say “Successful agencies of the future will…Build campaigns PLUS platforms, not messages”. How do you resolve that with Larry Weber's quote “Brands need to build experiences, not produce campaigns.”

How do you resolve that? Does the word “campaign” need redefining? Thanks, Mark

]]> By: Eugene Kim http://www.mullen.com/2010/02/forrester-debuts-its-findings-on-%e2%80%9cthe-future-of-advertising-agencies%e2%80%9d/comment-page-1/#comment-529 Eugene Kim Sat, 27 Feb 2010 05:27:52 +0000 http://www.mullen.com/?p=4005#comment-529 Great post! Is the future coming, or is it here?<br><br>It's obvious that we're in an advertising "renaissance." Our own little Industrial Revolution. And the way that brands talk and build relationships is ever-changing.<br><br>Especially with advancing technology and constantly emerging new media, any and all information is so easily accessible. Traditional isn't the main broadcast channel anymore. It's time for everyone to listen to and talk with their consumer, not at.<br><br>Thoughts?<br><br>Thanks for the great recap, Edward. Great post! Is the future coming, or is it here?

It's obvious that we're in an advertising “renaissance.” Our own little Industrial Revolution. And the way that brands talk and build relationships is ever-changing.

Especially with advancing technology and constantly emerging new media, any and all information is so easily accessible. Traditional isn't the main broadcast channel anymore. It's time for everyone to listen to and talk with their consumer, not at.

Thoughts?

Thanks for the great recap, Edward.

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