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BrandBowl – complete rankings of the brands on Super Bowl XLIV

Posted by David Swaebe on 02/11/10
tags: , , , , ,

Mullen and Radian6 wanted to share the final rankings of all the brands that were evaluated in BrandBowl2010.

The rankings below were captured during the period of 6:00 – 11:00 PM eastern time on Super Sunday (that was game time). The methodology we used to calculate the rankings is explained on the BrandBowl site. The rankings reflect both volume of chatter and relative sentiment (positive/negative) and are based on nearly 100,000 tweets captured from 66,000 Twitter accounts. We have analytical dashboard data for all the Super Bowl brands if any of you brand managers would like to see?

Here are the final BrandBowl standings 1-42 and above is a Hulu widget if you’d like to view the Super Bowl spots :

1. Doritos
2. Google
3. Focus on the Family
4. Snickers
5. Budweiser
6. Bud Light
7. Hyundai
8. Kia
9. GoDaddy
10. Coca-Cola
11. U.S. Census Bureau
12. E-Trade
13. Dockers
14. Audi
15. Vizio
16. Dodge
17. Dove
18. VW
19. Monster
20. McDonald’s
21. Intel
22. Denny’s
23. Boost
24. CareerBuilder
25. Bridgestone
26. TacoBell
27. TruTV
28. HomeAway
29. EA
30. Walt Disney
31. Dr. Pepper
32. KGB
33. Universal
34. Paramount
35. FloTV
36. Cars.com
37. Motorola
38. Diamond Foods – Pop Secret
39. Honda
40. Teleflora
41. Michelob Ultra
42. Budweiser Select55

  • http://twitter.com/AdmanEKim Eugene Kim

    Really interesting results. So cool that Mullen got to get this together w/ Radian6!

    Now, though a lot of these ads may have been the most talked about during the SuperBowl, it'd be interesting to see what the buzz is around these brands afterwards. Within the first 24-48 hours, have these brands and their really expensive spots created a positive perception around their brand? Are the spots themselves memorable?

    It takes a lot to create buzz, but it takes that much more to create a timeless idea that will make an impact on your consumer and their perception of your brand.

  • Slouch

    Any plans on getting the “How things have changed” section working again?

  • dswaebe

    Hey Slouch…Checking status on this with tech team and will get back to you. Thanks for heads-up.

  • dswaebe

    Hey Slouch…Checking status on this with tech team and will get back to you. Thanks for heads-up.

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