Archive for February, 2010
Forrester debuts its findings on “The Future of Advertising Agencies”
Last night at a special MITX event titled What is the future of advertising agencies? Forrester analyst Sean Corcoran asked a panel of Boston’s advertising leaders what they thought would engender success in the future. Obviously we like Joe Grimaldi’s answer the best. “Whoever hires the best talent wins.” Our second favorite answer came from [...]
// read moreTim misses the door, but agility saves the day
One of the great advantages of being located in the heart of downtown Boston is that when you mistake a glass wall for an open door, it’s only a short term problem. It was 9:20:41 A.M. (note the time code on our main lobby video camera). Creative Director Tim Vaccarino has less than an hour [...]
// read moreA look back at Barcelona
Without the typical fanfare of years past, the Mobile World Congress took place last week in Barcelona, Spain and for once Apple and Android did not dominate the news. Instead, it was Microsoft and Nokia, two well known companies that have lost their way and momentum in the critically important smartphone wars. Let’s start with [...]
// read moreWild west video
The mind-numbing proliferation of digital video has marketers in a frenzy to recover lost TV eyeballs and keep track of digital consumption through advances in measurement. Let’s ponder the landscape; by 2013, 188 million people in the U.S. will view online video at least once a month with over 80% of all users engaging and [...]
// read moreBrandBowl – complete rankings of the brands on Super Bowl XLIV
Mullen and Radian6 wanted to share the final rankings of all the brands that were evaluated in BrandBowl2010. The rankings below were captured during the period of 6:00 – 11:00 PM eastern time on Super Sunday (that was game time). The methodology we used to calculate the rankings is explained on the BrandBowl site. The [...]
// read moreHow to win the BrandBowl
Doritos, Google and Focus on the Family. They were the three brands left standing on the podium at the conclusion of BrandBowl2010. Why you ask? Isn’t it obvious, I say? Simplicity. Buzz. And dialogue. Of course, we all know pulling off effective campaigns is a lot harder than it looks. It’s much easier to be [...]
// read moreDoritos wins the BrandBowl. Budweiser Select 55 is biggest loser.
According to the 63,000+ Twitter users whose comments were captured in BrandBowl2010, Doritos was the most effective brand to advertise on the Super Bowl telecast on CBS this year. Budweiser Select55 was the least effective brand. Mullen, and Radian6, a leader in social media measurement, created BrandBowl2010, a Twitter/Super Bowl experience that combined tweeting, ad [...]
// read moreThe ultimate Twitter/SuperBowl experience, brought to you by Mullen and Radian6
Let’s face it, if you’re in advertising you watch the Super Bowl primarily for the ads. In fact that’s why a lot of people watch the game. And what’s better than watching the ads? That’s right. Talking about them. Playing armchair critic. Comparing your opinions to those of the millions of other eager ad analysts [...]
// read moreWatch out, here comes Wonder-Woman
Brands beware. There’s a highly powerful and increasingly influential segment of women fast emerging. She’s confident, she’s ambitious. She’s strong-willed and well educated. She’s married. And she earns significantly more than her husband. In short, we call her Wonder-Woman. She represents a large chunk of consumer spending power. And it’s time for brands to take [...]
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