Comments on: Word of mouth: measuring the share value of your brand and messaging http://www.mullen.com/2010/01/word-of-mouth-measuring-the-share-value-of-your-brand-and-messaging/ The latest info from Mullen Advertising Thu, 02 Feb 2012 10:21:00 +0000 hourly 1 http://wordpress.org/?v= By: Mike http://www.mullen.com/2010/01/word-of-mouth-measuring-the-share-value-of-your-brand-and-messaging/comment-page-1/#comment-802 Mike Sat, 10 Jul 2010 20:11:28 +0000 http://www.mullen.com/?p=3282#comment-802 By the way, Question #1 was, Overall, how likely (scale 1 to 10) is it that you would recommend Verizon Wireless to a friend or colleague? Question #2 was, Please tell us why you chose this rating or what we can do to improve our service: By the way, Question #1 was, Overall, how likely (scale 1 to 10) is it that you would recommend Verizon Wireless to a friend or colleague? Question #2 was, Please tell us why you chose this rating or what we can do to improve our service:

]]> By: Mike http://www.mullen.com/2010/01/word-of-mouth-measuring-the-share-value-of-your-brand-and-messaging/comment-page-1/#comment-801 Mike Sat, 10 Jul 2010 19:58:46 +0000 http://www.mullen.com/?p=3282#comment-801 "Give Us A Minute And You'll Help Us Serve You Better" is an out-of-the-blue email I received from Verizon Wireless suggesting that if I would take a quick moment to answer 2 short questions my feedback would help them to continue to provide (me) highest quality service. It took 30 seconds. I received a call from the local manager. We talked for a few minutes about my feedback. I felt great. They listened to me. I share this experience with everyone. Verizon will provide (you) highest quality service. “Give Us A Minute And You'll Help Us Serve You Better” is an out-of-the-blue email I received from Verizon Wireless suggesting that if I would take a quick moment to answer 2 short questions my feedback would help them to continue to provide (me) highest quality service. It took 30 seconds. I received a call from the local manager. We talked for a few minutes about my feedback. I felt great. They listened to me. I share this experience with everyone. Verizon will provide (you) highest quality service.

]]> By: Gina Davison http://www.mullen.com/2010/01/word-of-mouth-measuring-the-share-value-of-your-brand-and-messaging/comment-page-1/#comment-765 Gina Davison Fri, 22 Jan 2010 00:58:44 +0000 http://www.mullen.com/?p=3282#comment-765 I like number 3 the best on here. I think having "inside" information about a product or offer really makes a consumer feel connected to the brand. The more exclusive they feel, the more likely they are to feel strongly enough to spread the word. <br><br>Great blog, thanks Nicole! I like number 3 the best on here. I think having “inside” information about a product or offer really makes a consumer feel connected to the brand. The more exclusive they feel, the more likely they are to feel strongly enough to spread the word.

Great blog, thanks Nicole!

]]> By: kathleenheston http://www.mullen.com/2010/01/word-of-mouth-measuring-the-share-value-of-your-brand-and-messaging/comment-page-1/#comment-766 kathleenheston Thu, 21 Jan 2010 23:13:24 +0000 http://www.mullen.com/?p=3282#comment-766 awesome post - thanks for sharing :) awesome post – thanks for sharing :)

]]> By: Gina Davison http://www.mullen.com/2010/01/word-of-mouth-measuring-the-share-value-of-your-brand-and-messaging/comment-page-1/#comment-439 Gina Davison Thu, 21 Jan 2010 20:58:44 +0000 http://www.mullen.com/?p=3282#comment-439 I like number 3 the best on here. I think having "inside" information about a product or offer really makes a consumer feel connected to the brand. The more exclusive they feel, the more likely they are to feel strongly enough to spread the word. <br><br>Great blog, thanks Nicole! I like number 3 the best on here. I think having “inside” information about a product or offer really makes a consumer feel connected to the brand. The more exclusive they feel, the more likely they are to feel strongly enough to spread the word.

Great blog, thanks Nicole!

]]> By: kathleenheston http://www.mullen.com/2010/01/word-of-mouth-measuring-the-share-value-of-your-brand-and-messaging/comment-page-1/#comment-438 kathleenheston Thu, 21 Jan 2010 19:13:24 +0000 http://www.mullen.com/?p=3282#comment-438 awesome post - thanks for sharing :) awesome post – thanks for sharing :)

]]> By: Greg Wood http://www.mullen.com/2010/01/word-of-mouth-measuring-the-share-value-of-your-brand-and-messaging/comment-page-1/#comment-432 Greg Wood Wed, 20 Jan 2010 16:30:25 +0000 http://www.mullen.com/?p=3282#comment-432 great post. great post.

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