Comments on: Soon everything will be social, a presentation about consumer habits and social media http://www.mullen.com/2010/01/soon-everything-will-be-social-a-presentation-about-consumer-habits-and-social-media/ The latest info from Mullen Advertising Thu, 02 Feb 2012 10:21:00 +0000 hourly 1 http://wordpress.org/?v= By: coetsee http://www.mullen.com/2010/01/soon-everything-will-be-social-a-presentation-about-consumer-habits-and-social-media/comment-page-1/#comment-693 coetsee Thu, 21 Jan 2010 16:25:23 +0000 http://www.mullen.com/?p=3648#comment-693 Affiliate Marketing is a performance based sales technique used by companies to expand their reach into the internet at low costs. This commission based program allows affiliate marketers to place ads on their websites or other advertising efforts such as email distribution in exchange for payment of a small commission when a sale results. <br><br><br><a href="http://www.onlineuniversalwork.com" rel="nofollow">www.onlineuniversalwork.com</a> Affiliate Marketing is a performance based sales technique used by companies to expand their reach into the internet at low costs. This commission based program allows affiliate marketers to place ads on their websites or other advertising efforts such as email distribution in exchange for payment of a small commission when a sale results.

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]]> By: coetsee http://www.mullen.com/2010/01/soon-everything-will-be-social-a-presentation-about-consumer-habits-and-social-media/comment-page-1/#comment-437 coetsee Thu, 21 Jan 2010 12:25:23 +0000 http://www.mullen.com/?p=3648#comment-437 Affiliate Marketing is a performance based sales technique used by companies to expand their reach into the internet at low costs. This commission based program allows affiliate marketers to place ads on their websites or other advertising efforts such as email distribution in exchange for payment of a small commission when a sale results. <br><br><br><a href="http://www.onlineuniversalwork.com" rel="nofollow">www.onlineuniversalwork.com</a> Affiliate Marketing is a performance based sales technique used by companies to expand their reach into the internet at low costs. This commission based program allows affiliate marketers to place ads on their websites or other advertising efforts such as email distribution in exchange for payment of a small commission when a sale results.

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]]> By: Greg Wood http://www.mullen.com/2010/01/soon-everything-will-be-social-a-presentation-about-consumer-habits-and-social-media/comment-page-1/#comment-427 Greg Wood Thu, 14 Jan 2010 16:41:42 +0000 http://www.mullen.com/?p=3648#comment-427 Great presentation. Love the example shared, especially the grain example. Edward and crew, you guys are doing an amazing job in transforming a broadcast media agency into a conversation agency. <br><br>I had a thought as I read through the deck - tweak the measurement approach to look not only what people are saying about your clients brands but what they saying about passions surrounding the brand category. You might be doing that but I didn't see it. For example, for Olympus, you could find that people are talking about creating online scrapbooks. You could find a lot of people are talking about online scrapbooks. You draw the insight that online scrapbooking is another creative outlet to preserve the now and the past. You then create a whole bunch of content and conversations about scrapbooking and the importance of memories. This then establishes Olympus as a trusted leader in this community (people talking about online scrapbooking). Make sense? Great presentation. Love the example shared, especially the grain example. Edward and crew, you guys are doing an amazing job in transforming a broadcast media agency into a conversation agency.

I had a thought as I read through the deck – tweak the measurement approach to look not only what people are saying about your clients brands but what they saying about passions surrounding the brand category. You might be doing that but I didn't see it. For example, for Olympus, you could find that people are talking about creating online scrapbooks. You could find a lot of people are talking about online scrapbooks. You draw the insight that online scrapbooking is another creative outlet to preserve the now and the past. You then create a whole bunch of content and conversations about scrapbooking and the importance of memories. This then establishes Olympus as a trusted leader in this community (people talking about online scrapbooking). Make sense?

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