Archive for January, 2010
How the “Martha Machine” fits in a Twitter box
It was inevitable; Twitter has changed the way I eat. As if social media networks haven’t shortened my attention span enough, I now seek recipes and cooking tips that are more pithy than verbose. And I’m not alone. For the past four months, we’ve been posting frugal-living tips to Live Solid, part of SunTrust’s initiative [...]
// read moreWord of mouth: measuring the share value of your brand and messaging
For women, sharing information (recommendations, experiences, advice) is important, but certainly not a purely altruistic act. Information is social currency. And while exchanging information is faster and easier than ever (copy, paste, click), information as social currency isn’t new. From medieval soothsayers to Gossip Girl, the woman in the know [...]
// read moreSoon everything will be social, a presentation about consumer habits and social media
We give a lot of presentations as you would imagine. Here’s a recent one that we thought might be relevant. A take on the consumer’s changing habits, her transformation from spectator to participant, and some examples of how brands (some Mullen clients, some not) are engaging. Following are basic notes from the presentation, along with [...]
// read moreMullen Bloggers Recap: Posts from the Week of January 4th
There’s no shortage of fun, insightful, conversation inducing posts from Mullen bloggers last week. Over at The Lost Jacket, Stuart Foster ponders the meaning and opportunity of “meta” content and shares some thoughts about the challenges that franchises encounter in localizing content.
// read moreConvergence isn’t coming…it’s here
One API to rule them all. Consumers, especially PC–bred Gen Y-ers and younger, no longer draw a distinction between the real and virtual. The world is one big data stream and you are only as cool, as powerful, as smart as the gadgets you have that allow you to capture and use that data. The [...]
// read moreHeaded for a breakup with your best customers?
They’re looking for someone who gets them. Think of it as a personal ad … from one of your best customers. For most service marketers, it’s a pretty chilling message, one that reflects an important truth that we uncovered in our recent study, Service Marketing in the Era of Brand Vulnerability. More than ever, the [...]
// read moreJason Black named executive creative director in NC office
Jason Black has been promoted to Executive Creative Director in Mullen’s North Carolina office after spending the last two years as the Group Creative Director there. In his new position, Jason will set the strategic creative direction for Mullen clients across all communication disciplines. He also will play a critical leadership role in leveraging new [...]
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