Victorinox Swiss Army selects Mullen for integrated marketing

In the ranks of the passion brands, Victorinox Swiss Army is one of the all-time greats. So it’s with great pride we announce that Mullen and Victorinox Swiss Army will be working together on integrated marketing programs for North America.Victorinox Swiss Army picked Mullen following a competitive review. The plan is for Switzerland to set global brand strategy and for Mullen to work with that platform to develop advertising, PR, social media and digital campaigns to drive brand growth in North America.

“We’re delighted to be working with Victorinox Swiss Army to help them unite their marketing communications and engage with consumers across a range of media platforms, both new and traditional,” said Sheila Leyne, managing partner at Mullen. “Victorinox Swiss Army is a brand that people are passionate about, which makes social, digital and mobile media fertile ground for building a vibrant community of fans and followers.”

It seems everyone has a story about how their Swiss Army Knife got them out of a jam. It is a symbol for the ultimate ingeniously designed, super-functional product. The brand has gone through an intriguing evolution in the past decade with major growth in their timepiece business and expansion into travel gear, apparel and fragrances. At its core, Victorinox Swiss Army is a brand that gives people a feeling of preparedness and sense of style in their everyday and even more extreme adventures.

Look for new work from Mullen for Victorinox Swiss Army in 2010.