Mullen wins Kumon

In what may be a bellwether of a general economic turn-around, we’ve been fortunate to report a flurry of new business at Mullen recently.  Zappos and hoodoo spirits earlier this fall; Krispy Kreme earlier this week.

Today we announce that Kumon selected Mullen’s North Carolina office as North American agency-of-record following a competitive review that began with 13 agencies. Mullen will handle advertising, media, PR, CRM, direct, digital and social media marketing. New creative is expected to launch in early 2010.

For those who may not know, Kumon is the world’s largest after-school education company. Their learning method uses a systematic individualized approach that helps children develop a solid command of math and reading skills. Through daily practice and mastery of materials, students increase confidence, improve concentration, and develop better study skills. Kumon has 26,000 Kumon Centers in 46 countries and more than four million students studying worldwide.

“Mullen demonstrated a clear understanding of Kumon North America, where we are currently, where we want to go and a compelling roadmap to help us get there,” said Jim Coakley, Branding Leader at Kumon.

“Partnering with Kumon is a great opportunity for us to help a company develop lifelong learning skills in children,” said John Fitzgerald, president of Mullen North Carolina. “It was easy for us to pour our hearts and souls into this worthy business.”