Men’s Wearhouse and K&G select Mullen as agency of record

George Zimmer, chairman and CEO of Men’s Wearhouse, has become a familiar face on TV screens as the voice of Men’s Wearhouse commercials. We’re excited to say that George will now become a familiar face in the halls of Mullen.

Mullen’s North Carolina office has been named agency of record for Men’s Wearhouse, one of North America’s largest specialty men’s apparel retailers, and K&G Fashion Superstore, an off-price fashion retailer of men’s and women’s apparel and a division of The Men’s Wearhouse Group.

“It’s more critical than ever to surround your business with the best partners if you want to succeed and grow in today’s marketplace,” said George Zimmer, chairman of the board and chief executive officer of Men’s Wearhouse. “The talented people at Mullen won over our entire team during the K&G review. It became crystal clear to us through that process that they are the right partners to help build our portfolio of brands and drive our business forward.”

We will help develop overall brand positioning and strategic marketing communications, and be responsible for new creative executions, public relations and social media marketing. We also will work together to launch several new, in-store initiatives.

“Winning Men’s Wearhouse and K&G gives us an opportunity to use our extensive retail background to help these brands stand out in a cluttered retail environment,” said John Fitzgerald, president of Mullen North Carolina. “We are thrilled about the opportunity to help both brands increase their relevancy and awareness among their key targets and grow their share in the marketplace.”