Krispy Kreme picks Mullen

Tasty win for the Mullen North Carolina office as Krispy Kreme named us the new agency-of-record for North America.  Mullen will handle brand strategy, creative and media planning and buying support for the US and Canada. New creative work is expected to launch in Q1 of 2010.

“Our new agency relationship with Mullen and IPG not only allows us to consolidate our creative and media planning, but more importantly it provides us with a marketing partner with the broad resources to help us continue to build the Krispy Kreme brand,” said Patrick O’Sullivan, vice president of branding and new concepts at Krispy Kreme Doughnut Corporation. “Mullen has significant resources through its IPG relationships and we’re excited about leveraging that to move our business forward.”

“Krispy Kreme is one of those iconic brands that you hope you have the opportunity to partner with some day,” said John Fitzgerald, president of Mullen’s Winston-Salem office. “We’re extremely proud to work with the passionate and talented team at Krispy Kreme to develop holistic marketing solutions that drive its business to the next level.”

You can find those mouth-watering Krispy Kreme doughnuts in 560 locations around the world.