Archive for December, 2009
TweetSwell — the newest player in Twitter applications
It’s hard not to get your feelings hurt when someone un-follows you on Twitter. Just like being un-friended on Facebook, it feels like an undeserved snub. As many who work in social media know, it especially hurts when it’s your job to gain followers for a client. Twitter is like a more-manic version of Facebook [...]
// read moreBruins bear and star center Marc Savard exchange holiday gifts
With a busy hockey season well underway, the Boston Bruins bear and center Marc Savard take a moment to share some Christmas joy. This moment of locker room bonding can only bode well as the Bruins head to Fenway Park on January 1st to take part in the Winter Classic against the Philadelphia Flyers. Because [...]
// read moreDetroit mullenteers play Santa
It’s been a very long and challenging year in the state of Michigan and in Motown in particular. But we’re a tough and resilient city and at this time of year it’s more evident than ever that we’re most definitely a city of people that looks out for our neighbors. Gleaners Community Food Bank receives [...]
// read moreSave a life
Typically this time of year the airways become bombarded with scare tactic advertising designed to deter people from driving drunk. And while that is certainly one way to look at it, we thought we’d try something a bit more optimistic this year. Instead of shunning the people who drink and drive why not celebrate the [...]
// read more2010: A smarter, wiser and responsibly indulgent consumer
Based on our studies, we anticipate the consumer will transition into recovery mode in 2010 and start spending again, but with some degree of moderation. By contrast to the free-spending days of old, the post-apocalyptic consumer will be more savvy, responsible and prudent – although interestingly, as the year progresses, they’ll be increasingly more likely [...]
// read moreMen’s Wearhouse and K&G select Mullen as agency of record
George Zimmer, chairman and CEO of Men’s Wearhouse, has become a familiar face on TV screens as the voice of Men’s Wearhouse commercials. We’re excited to say that George will now become a familiar face in the halls of Mullen. Mullen’s North Carolina office has been named agency of record for Men’s Wearhouse, one of [...]
// read moreBreaking Bread
Sometimes social media doesn’t start with social media. It starts with a print ad that in and of itself is social because it inspires participation and conversation. Such was the case with this new execution for Panera Bread that recently ran in USA Today. We were tasked by our clients Rick Vanzura and Michael Simon [...]
// read moreVictorinox Swiss Army selects Mullen for integrated marketing
In the ranks of the passion brands, Victorinox Swiss Army is one of the all-time greats. So it’s with great pride we announce that Mullen and Victorinox Swiss Army will be working together on integrated marketing programs for North America.Victorinox Swiss Army picked Mullen following a competitive review. The plan is for Switzerland to set [...]
// read moreMullen wins Kumon
In what may be a bellwether of a general economic turn-around, we’ve been fortunate to report a flurry of new business at Mullen recently. Zappos and hoodoo spirits earlier this fall; Krispy Kreme earlier this week. Today we announce that Kumon selected Mullen’s North Carolina office as North American agency-of-record following a competitive review that [...]
// read moreKrispy Kreme picks Mullen
Tasty win for the Mullen North Carolina office as Krispy Kreme named us the new agency-of-record for North America. Mullen will handle brand strategy, creative and media planning and buying support for the US and Canada. New creative work is expected to launch in Q1 of 2010. “Our new agency relationship with Mullen and IPG [...]
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