Comments on: The rise of the millennials: a recalibration of success http://www.mullen.com/2009/11/the-rise-of-the-millennials-a-recalibration-of-success/ The latest info from Mullen Advertising Thu, 02 Feb 2012 10:21:00 +0000 hourly 1 http://wordpress.org/?v= By: Carol Phillips http://www.mullen.com/2009/11/the-rise-of-the-millennials-a-recalibration-of-success/comment-page-1/#comment-718 Carol Phillips Wed, 19 May 2010 17:21:13 +0000 http://www.mullen.com/?p=2920#comment-718 Stephen: <br>Awesome insights! I think you nailed their motivations beautifully. <br>Carol Stephen:
Awesome insights! I think you nailed their motivations beautifully.
Carol

]]> By: Carol Phillips http://www.mullen.com/2009/11/the-rise-of-the-millennials-a-recalibration-of-success/comment-page-1/#comment-637 Carol Phillips Wed, 19 May 2010 13:21:13 +0000 http://www.mullen.com/?p=2920#comment-637 Stephen: <br>Awesome insights! I think you nailed their motivations beautifully. <br>Carol Stephen:
Awesome insights! I think you nailed their motivations beautifully.
Carol

]]> By: shahngriffiths http://www.mullen.com/2009/11/the-rise-of-the-millennials-a-recalibration-of-success/comment-page-1/#comment-381 shahngriffiths Thu, 12 Nov 2009 14:48:05 +0000 http://www.mullen.com/?p=2920#comment-381 Thanks for your comments. It would seem that Gen X emerged out of and grew up in an era of "greed is good." Latch key bred independence and is a by-product of having to look after number one. No doubt that Gen X is more me-driven than Millennials. Thanks for your comments. It would seem that Gen X emerged out of and grew up in an era of “greed is good.” Latch key bred independence and is a by-product of having to look after number one. No doubt that Gen X is more me-driven than Millennials.

]]> By: shahngriffiths http://www.mullen.com/2009/11/the-rise-of-the-millennials-a-recalibration-of-success/comment-page-1/#comment-353 shahngriffiths Thu, 12 Nov 2009 13:48:05 +0000 http://www.mullen.com/?p=2920#comment-353 Thanks for your comments. I would seem that Gen X emerged out of and grew up in an era of "greed is good." Latch key bred indeprendence and is a by-product of having to look after number one. No doubt that Gen X is more me-driven than Millennials. Thanks for your comments. I would seem that Gen X emerged out of and grew up in an era of “greed is good.” Latch key bred indeprendence and is a by-product of having to look after number one. No doubt that Gen X is more me-driven than Millennials.

]]> By: generationxpert http://www.mullen.com/2009/11/the-rise-of-the-millennials-a-recalibration-of-success/comment-page-1/#comment-351 generationxpert Wed, 11 Nov 2009 23:26:01 +0000 http://www.mullen.com/?p=2920#comment-351 I think it's interesting that you would describe independent Xers as dog-eat-dog. That's not true at all. Xers are especially nuturing to Millennials, but they are extremely loyal to each other and they take care of each other - even at work. Comes from the whole latchkey kid thing.<br><br>I would invite you to come check out my blog - <a href="http://www.generationXpert.com" rel="nofollow">www.generationXpert.com</a> - it may give you a better understanding of other generations. I think it's interesting that you would describe independent Xers as dog-eat-dog. That's not true at all. Xers are especially nuturing to Millennials, but they are extremely loyal to each other and they take care of each other – even at work. Comes from the whole latchkey kid thing.

I would invite you to come check out my blog – http://www.generationXpert.com – it may give you a better understanding of other generations.

]]> By: heathtav http://www.mullen.com/2009/11/the-rise-of-the-millennials-a-recalibration-of-success/comment-page-1/#comment-350 heathtav Wed, 11 Nov 2009 21:03:11 +0000 http://www.mullen.com/?p=2920#comment-350 Great article, some very solid points. One thing to round out a "top 5" of implications for marketers that I think you missed: BE AUTHENTIC<br><br>Millennials can sniff out brand promises based on falsehoods and fake-ness more so than any consumer segment. They are a highly empowered group with information a couple of clicks away at all times. When speaking to Millennials, marketers must be truth tellers and keep authenticity top of mind. Let your true brand values permeate all messaging --otherwise you are dead on arrival. Great article, some very solid points. One thing to round out a “top 5″ of implications for marketers that I think you missed: BE AUTHENTIC

Millennials can sniff out brand promises based on falsehoods and fake-ness more so than any consumer segment. They are a highly empowered group with information a couple of clicks away at all times. When speaking to Millennials, marketers must be truth tellers and keep authenticity top of mind. Let your true brand values permeate all messaging –otherwise you are dead on arrival.

]]> By: JonSherman121 http://www.mullen.com/2009/11/the-rise-of-the-millennials-a-recalibration-of-success/comment-page-1/#comment-349 JonSherman121 Wed, 11 Nov 2009 20:51:56 +0000 http://www.mullen.com/?p=2920#comment-349 I can' speak for all Millennials out there, but from a personal experience I agree that my friends and I are hell bent on having the "right job" the "right career" and I don't know too many people my age (24) who aren't actively seeking to make their mark. <br><br> I theorize that the "we" mentality I have has come from growing up around the culture of message boards. Which, to me, is partially a collective culture of people each contributing their unique knowledge to either share information, solve a problem, or inspire a discussion. I can' speak for all Millennials out there, but from a personal experience I agree that my friends and I are hell bent on having the “right job” the “right career” and I don't know too many people my age (24) who aren't actively seeking to make their mark.

I theorize that the “we” mentality I have has come from growing up around the culture of message boards. Which, to me, is partially a collective culture of people each contributing their unique knowledge to either share information, solve a problem, or inspire a discussion.

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