Archive for October, 2009
Gay golfer wins. Mullen spot for Orbitz recognized at GLAAD Awards
Mullen’s Golfer spot for Orbitz won top prize in the Gay & Lesbian Alliance Against Defamation (GLAAD) Media Awards in Advertising. The awards were presented at a ceremony in NYC last night. In the spot, one of the characters is wearing a golf shirt emblazoned with the Human Rights Campaign (HRC) logo. The spot was [...]
// read moreMullen’s Stephen Larkin guest stars on TV Diner
Mullen svp, brand evangelist Stephen Larkin was guest star on Billy Costa’s TV Diner on New England Cable News this past weekend. Stephen was the so-called Diner for a Day sampling Artichokes in Wakefield Center. Stephen’s appearance on the show was made possible when Mullen CEO Joe Grimaldi purchased an auction item at a benefit [...]
// read moreWhat is creativity in the age of social media?
What is creativity in the age of social media and who owns it? Great questions, which Edward Boches, Mullen’s chief creative/chief social media officer, addressed in a webinar with the 4A‘s. In case you missed it, the presentation is archived here.
// read moreMullen wins hoodoo spirits
Agency will partner with premium distillery to build transformative company and spirits brands from the ground up Continuing a long tradition of working with entrepreneurial and category-changing companies, Mullen has been named the first agency-of-record for hoodoo spirits, a Tennessee-based company developing a line of premium spirits for distribution in the United States and beyond. [...]
// read moreA conversation between the right and the left – two Timberland PRO Endurance work boots talk about their new campaign
Left Boot: Glad you could sit down with me and talk about the new Timberland PRO Advertising campaign.
Right Boot: No problem, just trying to help people stay on their feet.
Mullen’s new director of strategic analytics builds technology for personalized communication
Mullen announced today that Dinesh Gopinath, Ph.D., has joined the agency as executive vice president, director of strategic analytics. Gopinath, who was selected after a review of 35 candidates, will lead the agency’s analytics practice, which plays a key role in modeling, predicting and optimizing communications strategies across a wide range of client businesses. Gopinath [...]
// read moreBlack and gold strike gold at Hatch Awards
Big night for Mullen and the Boston Bruins at the 49th Annual Hatch Awards for Creative Excellence. The Bruins Hockey Rules campaign won gold for national television. The individual spot called Date also won gold in the category. Congratulations to the team of Greg Almeida, Jesse Blatz, Jamie Ferreira, Matt Fischvogt, Zeke Bowman, Stephen Larkin [...]
// read moreThriving in a band of brothers
As the only girl in a large extended family, most weekends of my childhood were spent trying to keep up with the boys and defending myself. I took my fair share of teasing and got more scrapes and bruises than I care to remember. And though I occasionally shed some tears, I always brushed myself off and came back swinging. Little did I know that my boys—as relentless as they were—were actually doing a damn fine job of preparing me for a career as a copywriter, where being “one of the guys” is as big an asset as being capable of clear, thoughtful communication, or being able to present in front of a roomful of clients.
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