Comments on: What does it mean to be green? http://www.mullen.com/2009/09/what-does-it-mean-to-be-green/ The latest info from Mullen Advertising Fri, 12 Mar 2010 00:05:39 -0400 http://wordpress.org/?v=abc hourly 1 By: hemorrhoids remedies http://www.mullen.com/2009/09/what-does-it-mean-to-be-green/comment-page-1/#comment-387 hemorrhoids remedies Thu, 19 Nov 2009 12:44:22 +0000 http://www.mullen.com/?p=2504#comment-387 Green is not only a trend but has also become a great business opportunity. Smart marketers have seen the potential in this trend. They made lots of money from it and will continue to do so. Which, in my perspective, is a very good thing because the earning potential fuels marketing campaigns, which in turn spread awareness, which in turn spread the reach of the green movement.<br><br>In the end, we will become green :) Green is not only a trend but has also become a great business opportunity. Smart marketers have seen the potential in this trend. They made lots of money from it and will continue to do so. Which, in my perspective, is a very good thing because the earning potential fuels marketing campaigns, which in turn spread awareness, which in turn spread the reach of the green movement.

In the end, we will become green :)

]]> By: hemorrhoids remedies http://www.mullen.com/2009/09/what-does-it-mean-to-be-green/comment-page-1/#comment-362 hemorrhoids remedies Thu, 19 Nov 2009 11:44:22 +0000 http://www.mullen.com/?p=2504#comment-362 Green is not only a trend but has also become a great business opportunity. Smart marketers have seen the potential in this trend. They made lots of money from it and will continue to do so. Which, in my perspective, is a very good thing because the earning potential fuels marketing campaigns, which in turn spread awareness, which in turn spread the reach of the green movement.<br><br>In the end, we will become green :) Green is not only a trend but has also become a great business opportunity. Smart marketers have seen the potential in this trend. They made lots of money from it and will continue to do so. Which, in my perspective, is a very good thing because the earning potential fuels marketing campaigns, which in turn spread awareness, which in turn spread the reach of the green movement.

In the end, we will become green :)

]]> By: shahngriffiths http://www.mullen.com/2009/09/what-does-it-mean-to-be-green/comment-page-1/#comment-335 shahngriffiths Wed, 14 Oct 2009 20:45:17 +0000 http://www.mullen.com/?p=2504#comment-335 Great comments Andrew - thanks for your thoughts. Kermit might just be the best untapped and greenest marketing icon of them all! To one of your other points, the oxymoronic nature of "green" is clearly a real business tension that brands are confronted with today - in balancing the economic pressures vs. the environment. Great comments Andrew – thanks for your thoughts. Kermit might just be the best untapped and greenest marketing icon of them all! To one of your other points, the oxymoronic nature of “green” is clearly a real business tension that brands are confronted with today – in balancing the economic pressures vs. the environment.

]]> By: Andrew M http://www.mullen.com/2009/09/what-does-it-mean-to-be-green/comment-page-1/#comment-334 Andrew M Wed, 14 Oct 2009 19:00:54 +0000 http://www.mullen.com/?p=2504#comment-334 Yes, Kermit the Frog said it best - "It's not easy being green" circa 1970. An amphibian with incredible foresight. :)<br><br>I'm not sure you can separate out "green" at this point in time. It's too late. Marketers have already abused the "green" angle and companies have been forced to have a "green" statement. Consumers are now confused as to what green means, in part because they've been misled by companies trying to sell product and exploit a noble cause. <br><br>Look at Apple, Target, etc. and the visuals are green even though the words are now environment, recycle, climate and these words will change yet again.<br><br>I agree with your article although if people can feel good by purchasing "green" products, oxymoron or not, right or wrong, they will just as they will buy quick fix exercise equipment and diet foods instead or actually working out. <br><br>How do you retrain a country of consumers to be environmentally friendly and at the same time grow the economy (consume)? Yes, Kermit the Frog said it best – “It's not easy being green” circa 1970. An amphibian with incredible foresight. :)

I'm not sure you can separate out “green” at this point in time. It's too late. Marketers have already abused the “green” angle and companies have been forced to have a “green” statement. Consumers are now confused as to what green means, in part because they've been misled by companies trying to sell product and exploit a noble cause.

Look at Apple, Target, etc. and the visuals are green even though the words are now environment, recycle, climate and these words will change yet again.

I agree with your article although if people can feel good by purchasing “green” products, oxymoron or not, right or wrong, they will just as they will buy quick fix exercise equipment and diet foods instead or actually working out.

How do you retrain a country of consumers to be environmentally friendly and at the same time grow the economy (consume)?

]]> By: mjennings81 http://www.mullen.com/2009/09/what-does-it-mean-to-be-green/comment-page-1/#comment-305 mjennings81 Wed, 30 Sep 2009 17:18:46 +0000 http://www.mullen.com/?p=2504#comment-305 Great perspective on the "green" craze. Sounds like you have done your homework. Kudos! Great perspective on the “green” craze. Sounds like you have done your homework. Kudos!

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