The Bear is back

While most sports fans are thinking pennant races and fantasy football rosters, Mullen is thinking Stanley Cup. We’re happy to announce an expanded relationship with the Boston Bruins.  Mullen is the new agency-of-record for the hometown hockey team and will be a key partner in building and energizing the fan base in what promises to be an exciting season. The Bruins had a great playoff run last spring when our Bruins Hockey Rules campaign first broke and captured the no-nonsense attitude of this team and their fans.

“Mullen is a great partner in that they understand our brand and have translated that into creative that has captured the passion and energy of our fans,” said Amy Latimer, SVP of sales and marketing for the Boston Bruins.  “We are excited about the upcoming season and are eager to work again with Mullen to build off of last year’s successful campaign.”

The Bruins are back and Boston is the Hub of Hockey once more. In fact, the biggest sporting event of the year in this sports-crazed city promises to be the Winter Classic, when the Bruins will face-off against the hated Philadelphia Flyers on New Year’s Day at Fenway Park. Don’t be suprised if the Bear is there and look forward to seeing new Hockey Rules across a range of digital, broadcast and other media starting in October.

Go B’s.