Comments on: Social is everywhere and nowhere http://www.mullen.com/2009/08/social-is-everywhere-and-nowhere/ The latest info from Mullen Advertising Thu, 02 Feb 2012 10:21:00 +0000 hourly 1 http://wordpress.org/?v= By: seantcon http://www.mullen.com/2009/08/social-is-everywhere-and-nowhere/comment-page-1/#comment-735 seantcon Fri, 04 Sep 2009 18:04:53 +0000 http://www.mullen.com/?p=2161#comment-735 well put John. its tough to play the evangelist and the realist at the same time, but your post does a nice job of striking a balance between the potential and the practical sides of social media today. well put John. its tough to play the evangelist and the realist at the same time, but your post does a nice job of striking a balance between the potential and the practical sides of social media today.

]]> By: seantcon http://www.mullen.com/2009/08/social-is-everywhere-and-nowhere/comment-page-1/#comment-278 seantcon Fri, 04 Sep 2009 14:04:53 +0000 http://www.mullen.com/?p=2161#comment-278 well put John. its tough to play the evangelist and the realist at the same time, but your post does a nice job of striking a balance between the potential and the practical sides of social media today. well put John. its tough to play the evangelist and the realist at the same time, but your post does a nice job of striking a balance between the potential and the practical sides of social media today.

]]> By: PeterTwombly http://www.mullen.com/2009/08/social-is-everywhere-and-nowhere/comment-page-1/#comment-260 PeterTwombly Tue, 18 Aug 2009 22:11:31 +0000 http://www.mullen.com/?p=2161#comment-260 Great Piece JM - I have to remind myself to be grounded when speaking of Social Media engagements - Still, as a "glass half-full" person - I think the numbers actually show plenty of opportunity and growth. Social is indeed everywhere & nowhere - but it IS here. I think eventually - both ad land and consumers will have Lasik surgery when it comes to Social Media.<br><br><br>-PT Great Piece JM – I have to remind myself to be grounded when speaking of Social Media engagements – Still, as a “glass half-full” person – I think the numbers actually show plenty of opportunity and growth. Social is indeed everywhere & nowhere – but it IS here. I think eventually – both ad land and consumers will have Lasik surgery when it comes to Social Media.

-PT

]]> By: John Kochmanski http://www.mullen.com/2009/08/social-is-everywhere-and-nowhere/comment-page-1/#comment-259 John Kochmanski Tue, 18 Aug 2009 21:38:46 +0000 http://www.mullen.com/?p=2161#comment-259 Timely post John. Shows there is still a lot of teaching to do and tons of opportunity.<br><br>Loved the twist. Timely post John. Shows there is still a lot of teaching to do and tons of opportunity.

Loved the twist.

]]> By: bournesocial http://www.mullen.com/2009/08/social-is-everywhere-and-nowhere/comment-page-1/#comment-253 bournesocial Tue, 18 Aug 2009 02:04:02 +0000 http://www.mullen.com/?p=2161#comment-253 On the 40th anniversary of Woodstock let's not forget that marketers are always quick to adopt the language of the young and influential as their own in order to sell more stuff. First Jerry Garcia became a designer tie brand instead of a tie-dye shirt icon, and then The Beatles just became a Rock Band video game. As they say, the more things change the more they stay the same, and for social media that's even more true. <br><br>Marketers today are getting into social media that used to be the realm of musicians (MySpace) and Ivy League types (Facebook). What's lost in the process of marketers using social for profit and brand awareness is a sense of innocence and real community. Between being and nothingness is a limbo of blah. As marketers we need to ensure that we don't ruin it for future generations, and that we don't sell out. On the 40th anniversary of Woodstock let's not forget that marketers are always quick to adopt the language of the young and influential as their own in order to sell more stuff. First Jerry Garcia became a designer tie brand instead of a tie-dye shirt icon, and then The Beatles just became a Rock Band video game. As they say, the more things change the more they stay the same, and for social media that's even more true.

Marketers today are getting into social media that used to be the realm of musicians (MySpace) and Ivy League types (Facebook). What's lost in the process of marketers using social for profit and brand awareness is a sense of innocence and real community. Between being and nothingness is a limbo of blah. As marketers we need to ensure that we don't ruin it for future generations, and that we don't sell out.

]]> By: jphodgins http://www.mullen.com/2009/08/social-is-everywhere-and-nowhere/comment-page-1/#comment-252 jphodgins Mon, 17 Aug 2009 23:21:21 +0000 http://www.mullen.com/?p=2161#comment-252 Great post. I'm tired of the people on extreme sides who either think social media is useless or that it will replace all human communication. This post presents good content on both sides as well as some new information I didn't know. Thanks, John! Great post. I'm tired of the people on extreme sides who either think social media is useless or that it will replace all human communication. This post presents good content on both sides as well as some new information I didn't know. Thanks, John!

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