Archive for August, 2009
The thousand days of pain
Last week I had the honor of participating in a panel at the New York Times building and the opportunity to talk about “Marketing in a Recession.” The event was sponsored by outprofessionals.org, moderated by Stuart Elliott of the New York Times, and featured panelists Rachel Sklar (photo: right), editor-in-large at Mediaite, and Stephanie Blackwood [...]
// read moreThe Bear is back
While most sports fans are thinking pennant races and fantasy football rosters, Mullen is thinking Stanley Cup. We’re happy to announce an expanded relationship with the Boston Bruins. Mullen is the new agency-of-record for the hometown hockey team and will be a key partner in building and energizing the fan base in what promises to [...]
// read moreTaking time to smell (and harvest) the roses
As technology and globalization continue to expand, our appetite for instant gratification grows with them. Given the fast paced, multitasking, 24/7 society we live in, it’s surprising that one of the biggest growing trends right now is about slowing down. Starting as one man’s protest of a McDonald’s opening in Rome, and fueled by books [...]
// read moreSwimming with Twitter Sharks
As I wrote before on my blog, I was very saddened by the news that tr.im, my favorite URL shortener for Twitter, was cut down in its prime. Based on the company’s blog post, the blame (although they are loath to call it blame), was laid on Twitter’s decision to use bit.ly as its primary [...]
// read moreSocial is everywhere and nowhere
I was asked to sit on a social media panel last week and each of the three panelists had to provide a five to eight minute opening before the moderator and audience started to ask questions. As I began to ponder my discourse, I thought about the daunting task of how to say something original [...]
// read moreRemembering Paul
“He’s a real writer, he just happens to do his writing in the advertising business.” That quote from one of my old colleagues, Steve Bautista, describes Paul perfectly. He was a real writer. I recall fondly my many years working with him. He was slightly disheveled. His pant cuffs were often a little too long [...]
// read moreGame changing questions for service marketers
While working with our service-industry clients to assess their brand and business-building strategies and programs, typically we begin by asking some potentially game-changing questions: What’s your plan for branding from the inside out? Are your employees steeped in the brand? They better be, because the strongest service brands today are built on an employee base [...]
// read moreLearnings from 130 people talking about crowdsourcing
As you probably know by now, John Winsor (author, entrepreneur, innovator, director of strategy at Crispin Porter Bogusky) and I did a session yesterday on crowdsourding. We had a great time. There was a big audience, lots of discussion, and, thank goodness for the sake of dialog, some disagreement. Thanks to all of you who [...]
// read moreCrowdsourcing the crowd at the crowdsourcing event
There was a heady and at times esoteric forum on “crowdsourcing” yesterday put on by the AdClub. John Winsor from Crispin Porter Bogusky was the featured guest interviewed by Edward Boches from Mullen. The event drew a sizable and diverse crowd from the client, consultant and agency world, everyone looking to understand and harness this [...]
// read moreSeven questions with a seal/athlete/Boston superstar
You rarely do endorsements/ads. Why now? I’ve always been about the game. I was brought up being told no seal is bigger than the game. So I just felt putting myself out there to sell sports drinks, shoes, or deodorant would be selfish. Since I wouldn’t know what to do with any of them. The [...]
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