Comments on: There’s brilliance in simplicity: the rule of one, two or three http://www.mullen.com/2009/07/there%e2%80%99s-brilliance-in-simplicity-the-rule-of-one-two-or-three/ The latest info from Mullen Advertising Thu, 02 Feb 2012 10:21:00 +0000 hourly 1 http://wordpress.org/?v= By: Stephen Hahn-Griffiths http://www.mullen.com/2009/07/there%e2%80%99s-brilliance-in-simplicity-the-rule-of-one-two-or-three/comment-page-1/#comment-741 Stephen Hahn-Griffiths Tue, 07 Jul 2009 19:33:20 +0000 http://www.mullen.com/?p=1688#comment-741 Stuart,<br><br>Thanks for your comments. Totally agree that being "simply special" is what all brands should aim for. It's amazing what focus can do - by owning that key word - or two...the work is better and the results are better. Stuart,

Thanks for your comments. Totally agree that being “simply special” is what all brands should aim for. It's amazing what focus can do – by owning that key word – or two…the work is better and the results are better.

]]> By: Stephen Hahn-Griffiths http://www.mullen.com/2009/07/there%e2%80%99s-brilliance-in-simplicity-the-rule-of-one-two-or-three/comment-page-1/#comment-107 Stephen Hahn-Griffiths Tue, 07 Jul 2009 15:33:20 +0000 http://www.mullen.com/?p=1688#comment-107 Stuart,<br><br>Thanks for your comments. Totally agree that being "simply special" is what all brands should aim for. It's amazing what focus can do - by owning that key word - or two...the work is better and the results are better. Stuart,

Thanks for your comments. Totally agree that being “simply special” is what all brands should aim for. It's amazing what focus can do – by owning that key word – or two…the work is better and the results are better.

]]> By: Stuartfoster http://www.mullen.com/2009/07/there%e2%80%99s-brilliance-in-simplicity-the-rule-of-one-two-or-three/comment-page-1/#comment-104 Stuartfoster Mon, 06 Jul 2009 17:02:32 +0000 http://www.mullen.com/?p=1688#comment-104 Volvo=Safety; Listerine=Germs Kill; Wells Fargo=Fast ~http://www.brandingstrategyinsider.com/<br><br>Simplicity is key in the sense that if you can communicate a clear and coherent message with one or two words instead of a sentence it will always be better.<br><br>Not many companies can pull of simple because they want to include everything that makes them awesome...rather then just focusing on the 1-2 things that make them truly special. Volvo=Safety; Listerine=Germs Kill; Wells Fargo=Fast ~http://www.brandingstrategyinsider.com/

Simplicity is key in the sense that if you can communicate a clear and coherent message with one or two words instead of a sentence it will always be better.

Not many companies can pull of simple because they want to include everything that makes them awesome…rather then just focusing on the 1-2 things that make them truly special.

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