Comments on: Gaming – Are brands missing a big opportunity? http://www.mullen.com/2009/07/gaming-are-brands-missing-a-big-opportunity/ The latest info from Mullen Advertising Thu, 02 Feb 2012 10:21:00 +0000 hourly 1 http://wordpress.org/?v= By: Jakkooooooo Rama http://www.mullen.com/2009/07/gaming-are-brands-missing-a-big-opportunity/comment-page-1/#comment-733 Jakkooooooo Rama Sun, 16 Aug 2009 00:03:56 +0000 http://www.mullen.com/?p=1873#comment-733 Many a times, brands don't do things because they want to reserve it for later or when the real need ripes. Many a times, brands don't do things because they want to reserve it for later or when the real need ripes.

]]> By: jakyastik http://www.mullen.com/2009/07/gaming-are-brands-missing-a-big-opportunity/comment-page-1/#comment-248 jakyastik Sat, 15 Aug 2009 20:03:56 +0000 http://www.mullen.com/?p=1873#comment-248 Many a times, brands don't do things because they want to reserve it for later or when the real need ripes. Many a times, brands don't do things because they want to reserve it for later or when the real need ripes.

]]> By: Christian Madden http://www.mullen.com/2009/07/gaming-are-brands-missing-a-big-opportunity/comment-page-1/#comment-147 Christian Madden Tue, 28 Jul 2009 19:11:27 +0000 http://www.mullen.com/?p=1873#comment-147 More evidence brands are lagging behind in taking advantage of gaming... Leading game company Valve solicited bands and labels to appear in their highly-anticipated zombie apocalypse FPS "Left 4 Dead 2". Very few even responded. 80s stalwart Depeche Mode did, however, and ended up having one of the four main characters sporting a Depeche Mode t-shirt. Gamers will be staring at that shirt for dozens if not hundreds of hours (myself included). Can't help but think they'll sell a few more downloads on iTunes.<br><br>More at kotaku.com: <a href="http://kotaku.com/5321722/how-did-depeche-mode-find-its-way-into-left-4-dead-2" rel="nofollow">http://kotaku.com/5321722/how-did-depeche-mode-...</a> More evidence brands are lagging behind in taking advantage of gaming… Leading game company Valve solicited bands and labels to appear in their highly-anticipated zombie apocalypse FPS “Left 4 Dead 2″. Very few even responded. 80s stalwart Depeche Mode did, however, and ended up having one of the four main characters sporting a Depeche Mode t-shirt. Gamers will be staring at that shirt for dozens if not hundreds of hours (myself included). Can't help but think they'll sell a few more downloads on iTunes.

More at kotaku.com: http://kotaku.com/5321722/how-did-depeche-mode-…

]]> By: MBourne http://www.mullen.com/2009/07/gaming-are-brands-missing-a-big-opportunity/comment-page-1/#comment-137 MBourne Thu, 23 Jul 2009 18:41:16 +0000 http://www.mullen.com/?p=1873#comment-137 John, one other thing to consider is the nexus of gaming and social media. Increasingly these two areas are being intertwined. Consider all of the online participants in World of Warcraft, Second Life and Gaia Online (full disclosure, Gaia is a Mullen PR/Social Influence client). Just as social media is working out how to integrate advertising effectively for brands, and brands are integrating themselves into social media, gaming in social media is open to many more opportunities than the LivingSocial "five favorites" model. Consider what zynga is doing right now with Mafia Wars integrated into Facebook and going viral via friend networks. The future of gaming in social media has only just begun, and it will be fascinating to watch their convergence. John, one other thing to consider is the nexus of gaming and social media. Increasingly these two areas are being intertwined. Consider all of the online participants in World of Warcraft, Second Life and Gaia Online (full disclosure, Gaia is a Mullen PR/Social Influence client). Just as social media is working out how to integrate advertising effectively for brands, and brands are integrating themselves into social media, gaming in social media is open to many more opportunities than the LivingSocial “five favorites” model. Consider what zynga is doing right now with Mafia Wars integrated into Facebook and going viral via friend networks. The future of gaming in social media has only just begun, and it will be fascinating to watch their convergence.

]]> By: Stuartfoster http://www.mullen.com/2009/07/gaming-are-brands-missing-a-big-opportunity/comment-page-1/#comment-134 Stuartfoster Wed, 22 Jul 2009 16:25:53 +0000 http://www.mullen.com/?p=1873#comment-134 In game advertising is definitely an under-leveraged source of revenue for companies (especially if it is contextually or location based).<br><br>However, could you be adding another step here? Engagement in game seems to be the next logical step. Especially if it doesn't come off as advertising (and you can earn rewards for actually participating in said experience). Any other ideas on how to increase more engagement in game? The gaming platforms are the perfect place to experiment with this kind of marketing. In game advertising is definitely an under-leveraged source of revenue for companies (especially if it is contextually or location based).

However, could you be adding another step here? Engagement in game seems to be the next logical step. Especially if it doesn't come off as advertising (and you can earn rewards for actually participating in said experience). Any other ideas on how to increase more engagement in game? The gaming platforms are the perfect place to experiment with this kind of marketing.

]]> By: jphodgins http://www.mullen.com/2009/07/gaming-are-brands-missing-a-big-opportunity/comment-page-1/#comment-132 jphodgins Wed, 22 Jul 2009 14:40:18 +0000 http://www.mullen.com/?p=1873#comment-132 Very interesting information. It's hard to believe gaming is gaining on NBC. I do feel that you've missed one of the fastest growing gaming platforms - the iPhone. Game developers are now creating exclusive full-length games for the iPhone (including a brand new version of DOOM). Plus, from what I've read, it seems easier to access for marketers. Very interesting information. It's hard to believe gaming is gaining on NBC. I do feel that you've missed one of the fastest growing gaming platforms – the iPhone. Game developers are now creating exclusive full-length games for the iPhone (including a brand new version of DOOM). Plus, from what I've read, it seems easier to access for marketers.

]]>