Comments on: All social media gurus are liars http://www.mullen.com/2009/07/all-social-media-gurus-are-liars/ The latest info from Mullen Advertising Fri, 12 Mar 2010 00:05:39 -0400 http://wordpress.org/?v=abc hourly 1 By: scottcharles http://www.mullen.com/2009/07/all-social-media-gurus-are-liars/comment-page-1/#comment-112 scottcharles Sat, 11 Jul 2009 00:56:44 +0000 http://www.mullen.com/?p=1717#comment-112 Michael: I remember when the newest high-tech sales gadget was automated (i.e., computerized) telephone marketing. A somewhat dreadful thing that is stil around. Sort of like "spam". So "social media marketing" doesn't surprise me, or even scare me.<br><br>I have to admit that I don't think about "social media marketing" or even "web marketing" -- I think about marketing. Which to me is communication about the utility, price and availability of a product. I do think that in practice marketing communication is a story, and is like a conversation. I've noticed not everybody is in agreement about the "conversation" part. But I suppose that is a post for another day.<br><br>Best Wishes,<br>Scott Charles<br>PlumbBob Market Research Michael: I remember when the newest high-tech sales gadget was automated (i.e., computerized) telephone marketing. A somewhat dreadful thing that is stil around. Sort of like “spam”. So “social media marketing” doesn't surprise me, or even scare me.

I have to admit that I don't think about “social media marketing” or even “web marketing” — I think about marketing. Which to me is communication about the utility, price and availability of a product. I do think that in practice marketing communication is a story, and is like a conversation. I've noticed not everybody is in agreement about the “conversation” part. But I suppose that is a post for another day.

Best Wishes,
Scott Charles
PlumbBob Market Research

]]> By: Paul Furiga http://www.mullen.com/2009/07/all-social-media-gurus-are-liars/comment-page-1/#comment-111 Paul Furiga Fri, 10 Jul 2009 23:10:33 +0000 http://www.mullen.com/?p=1717#comment-111 Please read my blog on this subject. There are pipe builders and there are content creators. It's all about the content, the pipes will be ever-changing: <a href="http://www.wordwritepr.com/blogstorytelling/?p=6" rel="nofollow">http://www.wordwritepr.com/blogstorytelling/?p=6</a> Please read my blog on this subject. There are pipe builders and there are content creators. It's all about the content, the pipes will be ever-changing: http://www.wordwritepr.com/blogstorytelling/?p=6

]]> By: Paul OFlaherty http://www.mullen.com/2009/07/all-social-media-gurus-are-liars/comment-page-1/#comment-110 Paul OFlaherty Fri, 10 Jul 2009 22:41:56 +0000 http://www.mullen.com/?p=1717#comment-110 Awesome post Michael. I think it boils down to the fact that back in the day, PR meant actually talking to people and making them interested in your brand, your story and you. Today, they seem to think it means, shouting your message at as many people as possible. Awesome post Michael. I think it boils down to the fact that back in the day, PR meant actually talking to people and making them interested in your brand, your story and you. Today, they seem to think it means, shouting your message at as many people as possible.

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