http://www.mullen.com/2009/06/the-extreme-makeover-of-america/ The latest info from Mullen Advertising Thu, 02 Feb 2012 10:21:00 +0000 hourly 1 http://wordpress.org/?v= http://www.mullen.com/2009/06/the-extreme-makeover-of-america/comment-page-1/#comment-72 shahngriffiths Wed, 17 Jun 2009 13:49:26 +0000 http://www.mullen.com/?p=1295#comment-72 Annette - good point. Certainly, the sense of community is an outcome of difficult times - and being more green, sustainably-inclined and social is an added dimension of what it means to part of a New Socially Conscious Americana. The current political and economic climate has accelerated this trend - not caused it. Annette – good point. Certainly, the sense of community is an outcome of difficult times – and being more green, sustainably-inclined and social is an added dimension of what it means to part of a New Socially Conscious Americana. The current political and economic climate has accelerated this trend – not caused it.

]]> http://www.mullen.com/2009/06/the-extreme-makeover-of-america/comment-page-1/#comment-998 shahngriffiths Wed, 17 Jun 2009 13:49:00 +0000 http://www.mullen.com/?p=1295#comment-998 Annette - good point. Certainly, the sense of community is an outcome of difficult times - and being more green, sustainably-inclined and social is an added dimension of what it means to part of a New Socially Conscious Americana. The current political and economic climate has accelerated this trend - not caused it. Annette – good point. Certainly, the sense of community is an outcome of difficult times – and being more green, sustainably-inclined and social is an added dimension of what it means to part of a New Socially Conscious Americana. The current political and economic climate has accelerated this trend – not caused it.

]]> http://www.mullen.com/2009/06/the-extreme-makeover-of-america/comment-page-1/#comment-68 Annette Tue, 16 Jun 2009 19:20:01 +0000 http://www.mullen.com/?p=1295#comment-68 Re #2: What about community? In difficult times don't individuals come together more and strengthen their communities? Interest in reducing expenses initially brought us together, but in the end we had a real community. We lead better, simpler, greener and more sustainable and social lives than we would have ever dreamed possible before. We also have a big advantage in the current economic situation. Re #2: What about community? In difficult times don’t individuals come together more and strengthen their communities? Interest in reducing expenses initially brought us together, but in the end we had a real community. We lead better, simpler, greener and more sustainable and social lives than we would have ever dreamed possible before. We also have a big advantage in the current economic situation.

]]> http://www.mullen.com/2009/06/the-extreme-makeover-of-america/comment-page-1/#comment-66 Stephen Hahn-Griffiths Tue, 16 Jun 2009 18:47:39 +0000 http://www.mullen.com/?p=1295#comment-66 Cathy thanks for your comments. Re#3: Brands can't just show up and become a peer, they have to earn the right, by being relevant and engaging - and in providing consumers with the means to help themselves. Certainly, engaging the consumer as an individual and in creating more of a personalized brand relationship will help increase the odds they'll be invited to join a consumer's social network. Cathy thanks for your comments. Re#3: Brands can’t just show up and become a peer, they have to earn the right, by being relevant and engaging – and in providing consumers with the means to help themselves. Certainly, engaging the consumer as an individual and in creating more of a personalized brand relationship will help increase the odds they’ll be invited to join a consumer’s social network.

]]> http://www.mullen.com/2009/06/the-extreme-makeover-of-america/comment-page-1/#comment-993 Stephen Hahn-Griffiths Tue, 16 Jun 2009 18:47:00 +0000 http://www.mullen.com/?p=1295#comment-993 Cathy thanks for your comments. Re#3: Brands can't just show up and become a peer, they have to earn the right, by being relevant and engaging - and in providing consumers with the means to help themselves. Certainly, engaging the consumer as an individual and in creating more of a personalized brand relationship will help increase the odds they'll be invited to join a consumer's social network. Cathy thanks for your comments. Re#3: Brands can’t just show up and become a peer, they have to earn the right, by being relevant and engaging – and in providing consumers with the means to help themselves. Certainly, engaging the consumer as an individual and in creating more of a personalized brand relationship will help increase the odds they’ll be invited to join a consumer’s social network.

]]> http://www.mullen.com/2009/06/the-extreme-makeover-of-america/comment-page-1/#comment-65 Cathy Austin Tue, 16 Jun 2009 18:04:46 +0000 http://www.mullen.com/?p=1295#comment-65 Re #3: Brands can and need to "become the peer" -- that is, the trust source of information, referral. That's the beauty of social networking done right: you're talking to individuals, not merely companies. Re #3: Brands can and need to “become the peer” — that is, the trust source of information, referral. That’s the beauty of social networking done right: you’re talking to individuals, not merely companies.

]]> http://www.mullen.com/2009/06/the-extreme-makeover-of-america/comment-page-1/#comment-992 Cathy Austin Tue, 16 Jun 2009 18:04:00 +0000 http://www.mullen.com/?p=1295#comment-992 Re #3: Brands can and need to "become the peer" -- that is, the trust source of information, referral. That's the beauty of social networking done right: you're talking to individuals, not merely companies. Re #3: Brands can and need to “become the peer” — that is, the trust source of information, referral. That’s the beauty of social networking done right: you’re talking to individuals, not merely companies.

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