Ideas & Innovation, Mullen, PR/Social Influence, Public Relations, Social Influence //
Stanley iPhone App
Challenge
The launch of the Stanley iPhone application provided an opportunity to illustrate The Stanley Work’s commitment to business diversification and modern technology and to strengthen Stanley’s position as a progressive leader beyond its 166-year old hand tool heritage.
Solution
By combining social media channels and traditional press outreach, we raised awareness for the new application and introduced Stanley to new audiences beyond the core trade and reinforced the brand’s passion for creating innovative tools across a variety of platforms.
