Account Management, Content, Public Relations //

Cycle City

Posted by Eric Ash on 06/23/09
Mullen Pittsburgh Cyclists

Mullen Pittsburgh Cyclists

Rolling on two wheels seems as natural as walking on two legs…especially when you take the Pittsburgh office of Mullen into account.  We’re passionate about cycling.  For us, it’s normal to see bikes littering the hallways or the bike rack, for helmets to be resting atop piles of RFPs and status meeting notes and for people to be changing in our locker rooms for a lunchtime spin.  For us, cycling is not just a hobby but a mode of transportation.

For example, Tom Walker is usually not introduced by his title, senior multimedia designer, but instead by the anecdote that he has biked to work, year round, for the last 18 years (averaging 2000 miles/year).  Recently he’s started to kayak to work.

Another avid cyclist, Brian Bronaugh, president and executive creative director, commutes to work on his Cannondale a few times a month.  How many top brass do you hear about that commute to work by bike?  Brian’s enthusiasm for cycling has spurred a Mullen culture of living healthy lifestyles.  Through the volunteer efforts of the “mullenteers,” we clean-up bike trails, organize and participate in events such as ADA Tour de Cure and share in an active and healthy lifestyle modeled after Highmark’s (Pennsylvania’s largest Blue Cross Blue Shield healthcare provider) lifestyle returns program.

With our presence in the Pittsburgh cycling community and our belief in alternative modes of transportation (running, kayaking, public transportation), we established a relationship with BikePgh to promote and launch Car-Free Fridays.  This is a city-wide initiative to encourage commuters to leave their cars at home at least once a week.  Car Free Fridays is a day where the air is a little cleaner and the streets a little safer. A day each week we can all look forward to, not just to welcome the weekend, but to welcome the use of smart transportation.

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  1. 2009 June 25
    edwardboches permalink

    Man, I may transfer to Pittsburgh. Boston is not a very friendly cycling town despite the fact that eastern Massachusetts has some of the best cycling roads in the country. Winding, rolling, lined by farms and orchards. We should start a movement to get every major city to welcome and encourage cycling. If the ad industry can't do it, who can. Ad Council, are you listening?

  2. 2009 June 25

    I would like to be able to bike to the MullenDetroit office, but alas we are a car culture and I live too far away. Car-Free Fridays is a fabulous idea! How do we get Motown to buy in to this concept?

  3. 2009 December 8
    xtianwilliams permalink

    Love the jerseys. Any chance you've got a large laying around? lol.

  4. 2009 December 8

    Love the jerseys. Any chance you've got a large laying around? lol.

  5. 2009 December 8

    Love the jerseys. Any chance you've got a large laying around? lol.

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