among my suggestions, is to make a bigger deal of digital work in the portfolio. not just the obviously digital – sites and banners and all that entry level stuff – but your more innovative stuff like the super bowl ads and oscars networking shindigs. yes it was for fun (remember fun is a node) but as clients are starved for proof that social can work, these are pretty effective proof points that you guys can walk the talk. would love some juicy magee numbers on how you built buzz, and maybe followup traffic to mullen’s site that the effort generated. this is where digital can really shine: kickass metrics can be just as beautiful for clients as full bleed print ads.

glad to see a range of voices here, too. good luck with it, and with the new joint downtown.

cw