Live Blue: a simple way to preserve endangered oceans
From our perch at 40 Broad Street in Boston Mullen has a lovely view out to the New England Aquarium and Boston Harbor. We’re constantly reminded of the great oceans in the distance and compelled to do something to preserve this precious natural resource. In partnership with the Aquarium we’ve just launched “Live Blue,” a digital community experience that allows you to explore endangered areas in the world’s oceans and make a commitment to preserving your personal slice of the sea. As the site points out, it’s so easy to make a difference. Buy local produce, drive a fuel-efficient car, walk, take the train or bike to work and you’re doing your part. Please have a look, claim a plot of the sea as your own and share the news through the social media capability that’s built into the Live Blue experience. Did we mention you can get a t-shirt with your ocean coordinates? Mullen’s technical and creative teams collaborated to develop Live Blue and we’ve claimed a plot in the coral reef off of Thailand.
