CSX: Transporting a Brand Forward

CSX: How Tomorrow Moves - 1 of 4

Challenge: Increase awareness and improve opinions of transportation giant CSX.

Solution: Show that CSX is a responsible way to ship the products we love and need.

CSX is one of the biggest transportation companies in the U.S., but few people know exactly what they do or how important they are to our day-to-day lives. Not to mention, a lot of what people think they know about rail freight is wrong. Trains are actually a safe and environmentally responsible way to transport goods. They keep traffic off our highways and can move a ton of freight 436 miles on a single gallon of fuel. As it turns out, once we made people aware of these facts, opinions of CSX improved dramatically. This led to our new brand positioning and strategy: CSX moves the critical ingredients of everyday life in ways that make a difference today and tomorrow. In plain English, that means we all get the stuff we want without wrecking the planet. Check out CSX.com for the whole story.

CSX: How Tomorrow Moves - 2 of 4

CSX: How Tomorrow Moves - 3 of 4

CSX: How Tomorrow Moves - 4 of 4