Archive for June, 2009
10 steps to launching a new product using social media
Recently Mullen had a wonderful experience working with Olympus to launch its new E-P1, the world’s smallest interchangeable lens camera. This beautifully designed camera shoots great stills and HD video. As a content creating machine, it seemed the perfect product to bring to life in the social media space. After all, aren’t YouTube, Flickr and [...]
// read moreLive Blue: a simple way to preserve endangered oceans
From our perch at 40 Broad Street in Boston Mullen has a lovely view out to the New England Aquarium and Boston Harbor. We’re constantly reminded of the great oceans in the distance and compelled to do something to preserve this precious natural resource. In partnership with the Aquarium we’ve just launched “Live Blue,” a [...]
// read moreThis week’s featured Twitter user : @getolympus
Every week or two, mullen.com changes the featured Twitter feed on the right hand column of this page. For the last couple of weeks it’s been our CCO Edward Boches who heads up our social media operations. For the next two, it’s Michael Bourne, our in-house gadget freak who tweets for Olympus Imaging America, “the [...]
// read moreStanley iPhone App
Challenge The launch of the Stanley iPhone application provided an opportunity to illustrate The Stanley Work’s commitment to business diversification and modern technology and to strengthen Stanley’s position as a progressive leader beyond its 166-year old hand tool heritage. Solution By combining social media channels and traditional press outreach, we raised awareness for the new [...]
// read moreSweethearts meet hot bachelors
It’s must reading material for the beach. The special double-issue People Summer’s Hottest Bachelor edition features Mullen’s first work for Sweethearts®, the famous NECCO candy brand. Sweethearts® supports the USO and Operation USO Care Package, which has distributed over 1.5 million care packages to U.S. military service personnel. Hope everyone will chip-in and send a [...]
// read moreCycle City
Rolling on two wheels seems as natural as walking on two legs…especially when you take the Pittsburgh office of Mullen into account. We’re passionate about cycling. For us, it’s normal to see bikes littering the hallways or the bike rack, for helmets to be resting atop piles of RFPs and status meeting notes and for [...]
// read moreBack by popular demand: the new marketing ecosystem poster
We neglected to put it up when we launched our new site, but due to continued requests, here it is. The new marketing ecosystem can help you weave a successful strategy from different forms of media and recognize how — just like in nature — everything is connected to everything else. Check it out. Feel [...]
// read moreVanity Fair features Jon Sarkin and Mullen’s new art installation
Usually when we have work in Vanity Fair, it’s an ad for one of our clients. But this week, the online version of the magazine has a story on Jon Sarkin, the artist we recently commissioned to interpret the word “unbound,” our new tagline, which describes our recently re-invented way of working and creating. The [...]
// read moreThe Extreme Makeover of America
America is going through a significant and profound cultural makeover. Exacerbated by the Presidential inauguration of Barack Obama and accelerated by the social implications related to the Great Recession – there are Macro Trends at large that are fundamentally changing consumer behavior: “from the way things used to be to the new reality.” As consumers [...]
// read moreWill it blend? Part two
That nutty Blendtec guy is at it again stuffing expensive cameras into his blender to see what’ll happen. Confession: Mullen made him do it. It’s the focal-point of an all-out social media launch for the Olympus E-P1, a snazzy new device that is the world’s smallest digital SLR and HD video camera all-in-one. Get the [...]
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