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All you Mad Men nuts have probably seen this campaign running for the past few weeks. It’s our latest for Barnes & Noble and the NOOK Tablet. ADWEEK calls the campaign “pleasingly simple” in a recent Ad of the Day feature. Please have a look and let us know, what’s your NOOK?

As the advertising creative community gears up for The One Show and Creative Week, they can get some of their anxieties out by playing “Kill for a Pencil,” an 8-bit arcade-style game that brings new meaning to the words “killer creative.” An agile team of creative technologists at Mullen partnered with the creative industry leaders [...]

Our first work for iRobot and the incredible Roomba® vacuum cleaner breaks tonight – under the tag-line “iRobot. Do you?” The campaign was designed to celebrate not just the technology, but the unique bond that is created between people and robots. The Roomba is more than a household appliance, it’s an expression of the owner’s personality, [...]

There’s been so much talk lately about Pinterest and the potential risks individuals and brands take when they start using the platform. If you believe the hype, when you use Pinterest in the way it was intended to be used, you’re doomed to face legal action for copyright infringement.  Time will tell if that actually [...]

GREY GOOSE®, the number one super-premium vodka in the world, has selected Mullen to handle its global creative account. We welcome Mullen into the GREY GOOSE vodka family. The passion the Mullen team demonstrated for the brand, its strategic insight, creativity and collaborative culture really shined through to set them apart. We look forward to [...]

Some exciting news from mediahub, Mullen’s full-service media planning and buying unit. National Geographic Channels U.S. – which operates the National Geographic Channel and Nat Geo WILD – has selected mediahub as its new media agency-of-record following a competitive review. We’ll be handling planning and buying across all traditional and digital media platforms as the [...]

So, as SXSW Interactive comes to an end the biggest takeaway I had is that the brands that find a simple problem to solve, but don’t overstep their role or make solutions too self-serving, win. The rain (Kraft umbrellas, “Keep Your Noodle Dry”), the lines (apps that help you find friends nearby, i.e., Highlight), the [...]

I strongly believe that consumption is less about reflecting who we are–even though that’s clearly a fundamental dimension of it–as much as it’s about who we wish to be. That quote comes from Paul Mullins, a professor at Indiana University-Purdue University and president of the Society for Historical Archaeology.  Professor Mullins’ new book, The Archaeology [...]

What if we thought more like inventors than advertisers? What if we teamed-up to work with the biggest bunch of what if-ers on the planet? So many questions, answered in this musical and visual journey through the idea lab at Mullen. The music, in case you’re wondering, is “Love You” by The Free Design. Credit [...]

Editorial note: This was first published on adage.com. In the wake of Facebook’s fMC event, the advertising world is understandably abuzz about brand timelines. While brand timelines have tremendous potential and are quickly becoming a table stake for brand perception, the most important announcement was over shadowed. That’s the fact that most premium advertising on [...]