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According to the 63,000+ Twitter users whose comments were captured in BrandBowl2010, Doritos was the most effective brand to advertise on the Super Bowl telecast on CBS this year. Budweiser Select55 was the least effective brand.

Mullen, and Radian6, a leader in social media measurement, created BrandBowl2010, a Twitter/Super Bowl experience that [...]

Let’s face it, if you’re in advertising you watch the Super Bowl primarily for the ads. In fact that’s why a lot of people watch the game. And what’s better than watching the ads?  That’s right. Talking about them. Playing armchair critic. Comparing your opinions to those of the millions of other eager ad analysts [...]

Brands beware. There’s a highly powerful and increasingly influential segment of women fast emerging.
She’s confident, she’s ambitious. She’s strong-willed and well educated. She’s married. And she earns significantly more than her husband. In short, we call her Wonder-Woman. She represents a large chunk of consumer spending power. And it’s time for brands to take her [...]

It was inevitable; Twitter has changed the way I eat.
As if social media networks haven’t shortened my attention span enough, I now seek recipes and cooking tips that are more pithy than verbose. And I’m not alone.
For the past four months, we’ve been posting frugal-living tips to Live Solid, part of SunTrust’s initiative to help [...]

For women, sharing information (recommendations, experiences, advice) is important, but certainly not a purely altruistic act. Information is social currency. And while exchanging information is faster and easier than ever (copy, paste, click), information as social currency isn’t new. From medieval soothsayers to Gossip Girl, the woman in the know [...]

We give a lot of presentations as you would imagine. Here’s a recent one that we thought might be relevant. A take on the consumer’s changing habits, her transformation from spectator to participant, and some examples of how brands (some Mullen clients, some not) are engaging.

Following are basic notes from the presentation, along with the [...]

One API to rule them all.
Consumers, especially PC–bred Gen Y-ers and younger, no longer draw a distinction between the real and virtual. The world is one big data stream and you are only as cool, as powerful, as smart as the gadgets you have that allow you to capture and use that data. [...]

They’re looking for someone who gets them. Think of it as a personal ad … from one of your best customers. For most service marketers, it’s a pretty chilling message, one that reflects an important truth that we uncovered in our recent study, Service Marketing in the Era of Brand Vulnerability. More than ever, the [...]

Jason Black has been promoted to Executive Creative Director in Mullen’s North Carolina office after spending the last two years as the Group Creative Director there.
In his new position, Jason will set the strategic creative direction for Mullen clients across all communication disciplines. He also will play a critical leadership role in leveraging new technologies, [...]