The next wave of marketing: relevancy to personalization?
Do you remember the movie Minority Report? You know – the movie with Tom Cruise that gives us an early glimpse of what things could be like in the future? The underlying premise is that someday the way of life as we know will be more advanced; computer screens and monitors will be replaced by [...]
Bringing Superfine back – Mullen hires Kevin Grady to lead agency’s re-branded design group
Kevin Grady, whose creative credits include the Emmy-nominated “Singing Cowboy” from the anti-smoking Truth campaign, and the award-winning pop-culture publications Lemon and Gum, has joined Mullen to lead the agency’s newly branded Superfine design group. Grady comes to Mullen as senior vice president, director of design, from Crispin Porter + Bogusky, where he was head [...]
The myth of viral hits
Have you ever heard the following statement? “We have no funds, I think we need to do something viral. Something that leverages our community and gets a whole bunch of new fans and sells a lot of stuff.” Or how about this? “I know it’s the end of the year, but we want to change [...]
Shopkick and WeRewards – getting paid for real world actions
How would you like to get paid for doing every day things you already do? Well, you’re in luck. Two mobile applications – WeRewards and Shopkick – reward consumers for walking into their favorite store or eating at their favorite restaurant. Nearly 1 in 4 U.S consumers use mobile LBS – even more impressive, 63% [...]
Boulder Digital Works names Boches to Board of Directors
Boulder Digital Works this week named Mullen’s Edward Boches to its board of directors. Boches joins the likes of Mike Geiger of Goodby Silverstein and Partners, Ben Malbon of BBH Labs, Scott Witt of Apple, and Chuck Porter of Crispin Porter + Bogusky helping to guide the program in its effort to train the next [...]
SxSW panels from Mullen and friends: hope you’ll vote and comment
This post is re-printed from Creativity Unbound. It’s that time of year again. When we start thinking about Austin and ribs and digital friends and panel nerd badges. But first, we have to take care of business and do our job influencing, or at least commenting on, the submitted panels and talks. Granted there is [...]
Mountains of creativity. Lessons from Making Digital Work II
The drive from Denver International Airport to Boulder Digital Works frames the rise of some of the most dramatic peaks – a fitting setting for one of the most innovative workshops in our industry of digiraditional marketing. For an industry that preaches words like evolution, revolution and “game-changing” (ugh) innovation to our clients, we are [...]
Put the donut down – WLN’s Juggling without Jiggling
Agency life is tough. Long hours, frequent travel and an overabundance of food. We often wind up taking better care of our clients than we do of ourselves. To battle the bulge, Mullen and the Interpublic Group’s Women’s Leadership Network hosted “Juggling without Jiggling,” an event that attracted 45 powerful agency women, keen to learn [...]
Driving downloads
It’s been a little over a week since mediahub from Mullen officially launched a new dedicated mobile practice and now we’re starting to roll-out content from the group. Mobile Catalyst Brenna Hanly has a story posted on Mobile Marketer with guidance on how to maximize mobile app downloads. Please have a look and let us [...]
Letting the camera speak for itself
How do you promote a camera that can take photos and videos 30 feet underwater? Or that can withstand temperatures of -10 degrees, a 6 foot drop or even 220 pounds of pressure? You make an exclusively digital campaign to prove it works flawlessly in all of these conditions. In short, you let the camera [...]
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// flickr
