Are you creating two-way communication?
In an incredibly short amount of time, the phrase “dialogue vs. monologue” has become trite. However, we all know that certain nomenclature becomes cliché because it is true. So yes, as much as I abhor this phrase, I do believe in creating dialogue and two emerging technologies we’re keeping a close eye on are AR [...]
The Top 5 Ways Women Will Forever Spend Differently
Accept that women will forever spend differently. Less is more. In stuff and spending. Women who used to live by the “more-more-more” mantra are today behaving more responsibly when it comes to money. They’re re-imagining the American dream and taking both old-fashioned frugality and fringe creative consumption mainstream. There’s no use hoping things will “go [...]
10 steps to launching a new product using social media
Recently Mullen had a wonderful experience working with Olympus to launch its new E-P1, the world’s smallest interchangeable lens camera. This beautifully designed camera shoots great stills and HD video. As a content creating machine, it seemed the perfect product to bring to life in the social media space. After all, aren’t YouTube, Flickr and [...]
Live Blue: a simple way to preserve endangered oceans
From our perch at 40 Broad Street in Boston Mullen has a lovely view out to the New England Aquarium and Boston Harbor. We’re constantly reminded of the great oceans in the distance and compelled to do something to preserve this precious natural resource. In partnership with the Aquarium we’ve just launched “Live Blue,” a [...]
This week’s featured Twitter user : @getolympus
Every week or two, mullen.com changes the featured Twitter feed on the right hand column of this page. For the last couple of weeks it’s been our CCO Edward Boches who heads up our social media operations. For the next two, it’s Michael Bourne, our in-house gadget freak who tweets for Olympus Imaging America, “the [...]
Sweethearts Meet Hot Bachelors
It’s must reading material for the beach. The special double-issue People Summer’s Hottest Bachelor edition features Mullen’s first work for Sweethearts®, the famous NECCO candy brand. Sweethearts® supports the USO and Operation USO Care Package, which has distributed over 1.5 million care packages to U.S. military service personnel. Hope everyone will chip-in and send a [...]
Cycle City
Rolling on two wheels seems as natural as walking on two legs…especially when you take the Pittsburgh office of Mullen into account. We’re passionate about cycling. For us, it’s normal to see bikes littering the hallways or the bike rack, for helmets to be resting atop piles of RFPs and status meeting notes and for [...]
// read moreBack by popular demand: the new marketing ecosystem poster
We neglected to put it up when we launched our new site, but due to continued requests, here it is.
The new marketing ecosystem can help you weave a successful strategy from different forms of media and recognize how — just like in nature — everything is connected to everything else. Check it out.
Feel free to [...]
Vanity Fair features Jon Sarkin and Mullen’s new art installation
Usually when we have work in Vanity Fair, it’s an ad for one of our clients. But this week, the online version of the magazine has a story on Jon Sarkin, the artist we recently commissioned to interpret the word “unbound,” our new tagline, which describes our recently re-invented way of working and creating. [...]
The Extreme Makeover of America
America is going through a significant and profound cultural makeover. Exacerbated by the Presidential inauguration of Barack Obama and accelerated by the social implications related to the Great Recession – there are Macro Trends at large that are fundamentally changing consumer behavior: “from the way things used to be to the new reality.” As consumers [...]
// read more-
Unbound is how marketers succeed in a consumer-controlled world. Unbound is strategy, content, technology, and distribution working together. Unbound is the new integrated.
// flickr
